Aug 302016
Skeeled: my experience on working in a start-up during the MiM

Master in Management student Banafsheh Hosseini caught up with classmate Selene Camargo to interview her about her final project in the Master. Selene shares her experience working with skeeled, a start-up launched by EADA alumni. What are the strengths of skeeled both as a corporation and in terms of company culture compared to competitors? Do […]

Aug 252016
'Effectuation': the art of the entrepreneur

Do you need an MBA in order to teach entrepreneurship? Do you need specific prior training to start up a business? Some successful entrepreneurs say that higher education may actually get in the way of creativity in the new project. They say that a smart entrepreneur can get a project off the ground without integrating […]

Aug 252016
Boyd Cohen defends the power of cities as spaces for boosting innovation and entrepreneurship.

“Are you sure you want to go to Silicon Valley? Don’t be mistaken, this is much better…” Whilst Dr Boyd Cohen is saying this, he is seated with a carrot juice in front of him in a bar near Macià square and it’s Barcelona he’s referring to. “This city is full of spaces that are […]

Aug 092016
Industry 4.0: about making stuff and being sexy

The fourth industrial revolution is taking place at a dizzying speed. The new buzzwords are digitization, interconnectivity, artificial intelligence, data life cycles, 3D-printing, and the internet of things (IoT). Beyond buzzwords, this is all about blurring the lines between the physical, digital and biological. Consequently, the World Manufacturing Forum (WMF), hosted in Barcelona last May […]

Jul 282016
Tips for attracting talent to the company

We define “talent” as the ability to carry out an occupation. In other words, we relate a specific activity with the competencies and/or skills of the people who carry it out. However, talent is a lot more than this. Above all, it constitutes differential value for companies because it is what distinguishes excellence from competitiveness […]

Jul 272016
The International Master in Management in Italy: learning how local managers define their global strategy

I went to Trieste, Italy with the International Master in Management participants for this year’s International Business Trip, hosted by the MIB School of Management. The trip was designed to provide insight into the Italian business environment and demonstrate how local managers work to define their global strategy. I now understood how the local art […]

Jul 272016
Learning from classmates and building upon joint successes in the EADA-Residential Training Centre

The EADA-Residential Training Centre is located 40 km outside of Barcelona, facing the breath-taking Montserrat Natural Park. In the Centre, time and space acquire a different dimension, promoting intense personal skills training and managerial skills development. The Professional Development Programme (PDP) includes four modules, with 1 module every 2 months spread over the whole course, […]

Jul 262016
Millennial tourism

We live with a digital layer, which, like a layer of dust, covers everything and penetrates all aspects of our lives. It is always there, and this has obviously had repercussions on the products and services provided by companies in the tourism industry, changing how they relate to customers and how they “do” tourism. Without […]

Jul 262016
Technology and new trends in tourist travel

Technology, digitalisation and the Internet will continue to mark the future of companies in the tourism industry and the way that they do business. We are half way through 2016 and 2017 is fast approaching. Yet despite several technological breakthroughs, our world still doesn’t look anything like the Los Angeles of 2019 depicted in Blade […]

Jul 012016
What is EADA´s ideal International Master in Marketing candidate?

The admission process is designed to identify candidates with certain skills and qualities or candidates who we believe have the ability to acquire those skills and qualities. Applicants are young potential executives, between 22 and 27 years old with up to 2 years of work experience. The most important qualities in an International Master in […]