Jun 022018
 
Singapore, a trip to the future and innovation technology

As a participant of the International MBA Bilingual programme, I had the opportunity to experience a week in Singapore during the Path of Development week with the specialisation module Global Innovation Management—and I profess, it was a trip to the future! Singapore is a city that accommodates a vast population of 6 million habitants in […]

May 162018
 
EADA´s Master in Marketing is a great recipe for your personal and professional development!

We interviewed Slovenian alumna Lavra Cilenšek, who completed the International Master in Marketing in 2017. Lavra holds a bachelor degree in Business and Economics from the Faculty of Economics, University of Ljubljana and attended EDHEC Business School through an exchange programme. She has professional experience in Spain, where she currently works as an intern for […]

May 092018
 
Personal Inspiration Week on the International MiM Programme

All 110 International Master in Management participants had the opportunity to participate in the Personal Inspiration Week electives. Five EADA alumni were invited to develop and deliver a one week course about personal branding and how to succeed after the Master at EADA. The electives were a combination of workshops, discussions, role-plays, and business simulations. […]

May 042018
 
Are you mastering your non-market strategy?

The Latins used the proverb “Homo faber fortunae suae”. That is, men are responsible for their fate. While I certainly respect the ancient culture of the Latin people, I would kindly advice Appius Claudius Caecus (supposedly the author of the quote) to be a bit less self-confident. Men (and women) are only partially responsible for […]

Apr 242018
 
From EADA to working at Hewlett-Packard

We interviewed Swedish alumnus Viktor Lindh from the International Master in Management class of 2017. Viktor started his own marketing company with two classmates while studying his undergraduate degree and he currently works as an Account Manager at HP near Barcelona. How does what you learnt at EADA help you in your current position? There […]

Apr 202018
 
Do you want to save money, be happier and help the planet?  The answer is Zero Waste

During the International Week, full-time master’s participants at EADA take part in electives focused on sustainability and responsible management. One of the electives this year was dedicated to the “Zero Waste” movement, presented by International Master in Marketing alumna Marta Balaguer and Doris Knickmeyer, member of the Zero Waste Barcelona Network. Here Marta shares a […]

Apr 192018
 
EADA´s Unique Leadership Development Programme

Every organisation relies heavily on teamwork to achieve its goals, and EADA Business School’s programmes put a special emphasis on developing the leadership skills to succeed in this collaborative environment. EADA believes that the classroom experience should reflect what students will see in the real world once they graduate. With this in mind, participants work […]

Apr 172018
 
EADA achieves the second place at The Negotiation Challenge

 EADA’s International MBA participants are among the world’s best negotiators. The World Championship in Negotiation –the final round of the latest 2018 edition of The Negotiation Challenge (TNC)–,  took place fron April 5-8 in San Francisco, EADA’s team took second place behind their American competitors at the Washington College of Law (Washington D.C., USA). The stars of this […]

Apr 062018
 
Fostering entrepreneurship & innovation through extracurricular activities

Barcelona is currently one of the top Entrepreneurial Hubs in Europe, you can get a glimpse of all the activity either through Barcinno or Silicon Valley Barcelona, both are alumni promoted news sources to track entrepreneurial and innovation news in the city. To enrich our participants experience and to connect them with the players of […]

Mar 262018
 
Growth Hacking: The Age of Rapid Experimentation

Growth hacking is the skill of the future. It is most commonly linked to startups, digital marketing, data and technology although it is not easy to agree on a universal definition of the concept. According to Peter van Sabben, co-founder of top European growth hacking academy, Growth Tribe, it is a way of doing marketing […]