Blog for Masters & MBAs | EADA
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing
No Result
View All Result
Blog for Masters & MBAs | EADA
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing
No Result
View All Result
Masters & MBAs | EADA
No Result
View All Result

International Master in Marketing alumnus Benoit Mouret describes his experience launching a startup

June 14, 2016
in Alumni Stories
0 0
Home Alumni Stories
Share on FacebookShare on TwitterShare on LinkedIn

According to Benoit Mouret, daily tasks to structure your day and establish priorities are key to success when running your own business.

French alumnus Benoit Mouret completed the International Master in Marketing at EADA in 2011. Here he explains how the Master opened doors for him into the world of ecommerce, and how he launched his first startup, Grapy.fr, which was recently bought by Hellotrip.

I’ve always been interested in ecommerce business and marketing strategies. For this reason, in 2010 I decided to undertake an International Master in Marketing in a Spanish business school – that way, I could learn the local language, discover a new culture and build up my network. I looked at the international rankings and without a doubt, EADA came up as the best option for me. Five years after finishing the programme, I still think I made the right decision. Through case studies, I developed the logical thinking processes and analytical skills that have helped me a lot when assessing opportunities and risks in the startup world.

FIRST STEPS INTO ECOMMERCE

This International Master in Marketing opened doors to the exciting world of ecommerce. After working at Tom Tom as a Marketing trainee for a few months, I moved on to become a junior ecommerce consultant at Unic AG, a leading European provider of integrated e-business solutions. There, I started out doing functional testing of ecommerce websites. As we were working on a project basis, I learned a lot about planning our resources; good planning is what makes a difference between a successful project and an unsuccessful one. My next position was one year later in Oramon, a full-service software company offering digital consultancy and software development, specialising in the modern retail world with a big focus on fashion retail. My experience there as an ecommerce consultant was probably the most important one, as it made me realise that I wanted to work in startups.

Oramon had a rather small structure –around eight people at the beginning–, with just one customer in fashion retail. We maintained the company’s ecommerce website and helped grow business. As in all startup environments, at Oramon I was constantly facing challenges that were not strictly part of the daily job. In more stable, mature companies, you often do not have this opportunity.

Grapy.fr, launched in 2014 by EADA alumnus Benoit Mouret and friend Maxime Cohendet, was recently bought by Hellotrip, an Amsterdam/Paris based tech start-up with Europe's first airfare prediction technology.

FROM ECOMMERCE TO EMPRENEURSHIP

In June 2014, my dream of becoming an entrepreneur came true. My friend Maxime Cohendet, with extensive experience in digital projects, proposed creating an online platform together. The platform would be dedicated to searching vacation destinations according to users’ budgets, and I would be the COO of the company. For example, a user could enter the following information: “I am going to Paris from May 20 to 25 from Barcelona and I have a budget of 100 euros”. Our website showed the client the options that best fit their request. Although the website was a great success from the beginning, it was very difficult to launch. The toughest part was setting up work processes and rules. When you run your own business, daily tasks to structure your day and to establish priorities is really the key.

Last June, we were taken over by Hellotrip, an Amsterdam/Paris based tech startup in the world of travel search engines. We are now part of a company that has the first price prediction technology in Europe. For instance, we are able to tellusers if the price of the plane ticket is going to increase or decrease in the next 14 days. My goals for the future include making Hellotrip a success, coming up with a new idea for running another digital startup and, of course, joining teams with exciting projects.

Article originally published in EADA View nº 28

Related

Tags: Entrepreneurship & startupsMaster in Marketing
ShareTweetShare
Previous Post

‘Brexit’: Identity trumps economics

Next Post

My experience working in a start-up: by International Master in Management participant Diego Luyten

Related Posts

Alumnus Keenan Thompson from ABInBev shares insights on innovation
Alumni Stories

Alumnus Keenan Thompson from ABInBev shares insights on innovation

November 3, 2020

...

Alumni Kelli and Marta launch sustainability platform
Alumni Stories

Alumni Kelli and Marta launch sustainability platform

July 15, 2020

...

Next Post
My experience working in a start-up: by International Master in Management participant Diego Luyten

My experience working in a start-up: by International Master in Management participant Diego Luyten

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Languages

  • enEnglish
  • esEspañol

Tags

CFA Institute EADA Careers Entrepreneurship & startups Events Exchange programme From our faculty Innovation International business trips International MBA Leadership Master in Accounting & Financial Management Master in Finance Master in Management Master in Marketing Master in Pharma & Biotech Management Master in Sustainable Business & Innovation Master in Tourism & Hospitality Management Negotiation Rankings

Instagram

  •     With my current experience in the field of business and technology solutions at Capgemini  I wish to expand my knowledge in the area of business consulting and turn my focus towards strategic business development and management  as my overall career goal is to pursue a profession as a consultant in an international environment    With EADA  I see the opportunity to stand out in today   s fiercely competitive marketplace through practical methodologies  applied case studies and the adhering leadership development programme  but certainly also through the name of the educational institution          Maximilian is a world citizen  from Germany  he had studied in the Netherlands and Hungary   and has spent a year living and working in South East Asia  Australia and New Zeland  With a strong focus in technology  innovation and consulting  he has experience in Capgemini as well as smaller companies   We can t wait to see him around campus this week
  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
  •        I am excited for my master   s programme in the city centre of Barcelona and can   t wait to immerse myself not only in the Spanish culture  but in cultures from all around the world in class  I am looking forward to getting to know my fellow classmates and learning more about marketing          Vladislava is from Russia and holds a Bachelor   s in Finance  Her dream is to become an expert in Marketing able to complete complex  non-standard tasks in a creative way  Doing her master   s in Barcelona will be her second international academic experience  as she previously studied abroad in the U S    We can t wait to welcome her on campus next week     eadamasters  WhereBusinessPeopleGrow
  •               EADA s International MBA kicked off today in a hybrid format with participants both in class and connected online  Participants from 23 nationalities started this unique experience that will not only transform them in a professional way but also on a professional level        There were mixed emotions from participants on their first day feeling excited  happy and nervous at the same time  They had the opportunity to get to know each other on a Walking Tour around Barcelona a few days ago       Welcome to the EADA Community     EADAInternationalMBA  eadaimmersivelearning  wherebusinesspeoplegrow  EADABarcelona  WeAreEADA  EADAmasters  WeCareEADA
  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
  • Some Masters and MBA students came on campus today for the last Welcome activity before the programmes kick off in a few days   Our relocation partner  studentfybcn came on campus to give plenty of useful tips to settle in Barcelona  housing  transportation  phone services  trips and networking activities  Everything to make the most of Barcelona experience  We then followed with a tour of the campus    We are happy to meet you guys in person and see how the campus is filled up with students from all around the world  Looking forward to meeting all the 2020 21 Masters and MBA students about to arrive   The countdown for the beginning of the year starts    Get ready for an exciting journey of personal and professional development    WeAreEada  WhereBusinessPeopleGrow
  • Our International Master in Management at EADA has moved up 9 places to  32 in the world by the Financial Times Ranking 2020     In addition  EADA has also achieved 98  in Employability  Career Service and Aims Achieved and  1 in  Marketing teaching   4 in  CorporateStrategy  10 in  GeneralManagement  We would like to congratulate the whole team and in particular James Haigh  Jordi Diaz and Nigel Hyges  who have been the directors of the Master in Management during different stages from the beginning of the programme   Many thanks to our great team of admissions  faculty  careers and alumni     weareeada  financialtimesranking
  •     Sustainability and social consciousness are two of the most relevant topics today  and I am more than excited to discuss the challenges and opportunities at hand with like-minded  innovative thinking classmates at EADA   Kristina is from Germany and will start the International Master in Sustainable Business   Innovation at EADA this fall  Complementing her studies at EADA  Kristina holds the position of Community Director at 180 Degrees Consulting Barcelona  the world   s largest consultancy for non-profits   social enterprises         See link in bio  We can t wait to welcome her on campus in the fall     weareeada  eadamasters
  •     Pursuing the International Master in Tourism   Hospitality Management at EADA relates to my goals in many ways - it will allow me to develop the skills I need to succeed and to meet inspiring people I can share my passions and my ideas with              Emma is from Canada and holds an undergraduate degree in Business Administration   with a specialisation in Management   International Affairs  As a teenager  she visited an ecolodge in the middle of the Costa Rican jungle and fell in love with this creative  resourceful and well-managed business  That day  it became clear to her that she  too  would one day have her own eco-responsible hotel somewhere in the world   We can t wait to welcome her on campus in the fall      eadamasters  weareeada
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing

© 2019 EADA Business School.

No Result
View All Result
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing

© 2019 EADA Business School.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In