Blog for Masters & MBAs | EADA
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing
No Result
View All Result
Blog for Masters & MBAs | EADA
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing
No Result
View All Result
Masters & MBAs | EADA
No Result
View All Result

EADA takes part in the Festival of Marketing 2016 in London

October 6, 2016
in The EADA Experience
0 0
Home The EADA Experience
Share on FacebookShare on TwitterShare on LinkedIn

More than 50 participants from the international Master in Marketing will attend the world-renowned Festival of Marketing

More than 50 participants from the international Master in Marketing will attend the world-renowned Festival of Marketing

From October 5 to 6, a total of 56 participants from EADA’s International Master in Marketing will attend the most prestigious marketing event in the U.K. and one of the most important in the world, The Festival of Marketing. For the second year, the emblematic Tobacco Dock in London will host the event, which is expected to bring together over 3,000 inspirational business leaders spread over 12 different stages, with more than 200 speakers and over 150 hours of presentations.

The Festival of Marketing is a unique experience where ambitious marketers can discover, learn, celebrate and shape the future together. “Advertising has the Cannes Festival, social media and technology has SXSW in Austin…but marketing has never had an event of reference, and this festival aims to become it,” says Antony Poole, the director of EADA’s International Master in Marketing. In his opinion, this is why “it attracts speakers such as the president of the world’s largest Advertising and Media group (WPP), Steve Wozniak –Co-founder of Apple– and the Chief Marketing and Communications Officer at Unilever, Keith Weed.”

Poole claims that attending the event offers EADA’s International Master in Marketing participants a distinct advantage. “The themes at the festival represent what marketing professionals are currently working with, debating about and struggling to make sense of,” he says. “It’s a unique opportunity for them to immerse themselves in the real world of marketing, so that they fully understand what they are preparing for. Additionally, they will get to network with professionals and companies that could be their future employers, clients or marketing partners. The two days at the festival will open their eyes in ways that just cannot be done inside a classroom.”

The director’s opinion: the Festival as a reference in the classroom

EADA’s participants take part in this great event at the beginning of the programme, as they started just last week on September 29. “It’s really a great chance to show them what they will be doing in a year’s time,” confirms Poole. “They can get an idea of what they will be struggling with after graduation before coming back to Barcelona to prepare them to be successful in that struggle.”

The Festival will serve as a reference for the International Master in Marketing participants throughout their year at EADA. “We will be making references to the event throughout the year,” assures Poole. “I will very specifically be challenging them in subjects to distinguish between the aspects of marketing they experienced in London that are simply hype –and even wrong– and those that are important for doing good marketing.”

Poole insists that this “hype” is a major part of the importance of the Festival. “One of the most important skills they can develop with us is the ability to distinguish what is important and relevant to the decisions they will have to take as professionals and what is not,” he says. “They will learn to be careful not to get dragged along by the latest trend simply because everyone is talking about it.”

The must-see sessions

One of the most highly regarded speakers at the Festival is Keith Weed, Chief Marketing and Communications Officer at Unilever, who will share how the company has embraced digital transformation and learned how to think differently by working with startups. Another anxiously awaited speaker is Jason Miller, Group Manager, Content Marketing and Social Media at LinkedIn, who will explain how to build a world-class global content marketing engine.

Tom Benton, Head of Digital at Danone Nutricia Early life Nutrition UK, will describe the role of social media in the digital transformation of Danone that was a critical tool in reputation management.  Another must-see speaker is the philosopher and best-selling author Alain de Botton, who will share his thoughts on what content marketers can gain from philosophy, psychology and culture.

Attendees will also be able to see Huib Van Bockel at the Festival. Van Bockel is the author of ‘The Social Brand’, which is considered by many to be ‘the new marketing manifesto of today’s social era’. He will explain how to inspire and engage customers with the content that they really want. For the grand finale, Steve Wozniak, Co-founder of Apple, will speak, offering a unique opportunity to hear from the pioneer of the personal computer revolution of the 70s and 80s. Attendees will be among the few who have seen Wozniak in a public speaking appearance in recent years.

Related

Tags: International business tripsMaster in Marketing
ShareTweetShare
Previous Post

International MBA alumna Carmen Wang shares her ‘transformative’ experience at EADA

Next Post

The opening presentations of the 2016-17 International Masters were held at four Barcelona landmarks

Related Posts

Sustainable Christmas Gift Guide
The EADA Experience

Sustainable Christmas Gift Guide

December 17, 2020

...

EADA and Ashoka: committed to Social Innovation
The EADA Experience

EADA and Ashoka: committed to Social Innovation

December 14, 2020

...

Next Post
The opening presentations of the 2016-17 International Masters were held at four Barcelona landmarks

The opening presentations of the 2016-17 International Masters were held at four Barcelona landmarks

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Languages

  • enEnglish
  • esEspañol

Tags

CFA Institute EADA Careers Entrepreneurship & startups Events Exchange programme From our faculty Innovation International business trips International MBA Leadership Master in Accounting & Financial Management Master in Finance Master in Management Master in Marketing Master in Pharma & Biotech Management Master in Sustainable Business & Innovation Master in Tourism & Hospitality Management Negotiation Rankings

Instagram

  •     With my current experience in the field of business and technology solutions at Capgemini  I wish to expand my knowledge in the area of business consulting and turn my focus towards strategic business development and management  as my overall career goal is to pursue a profession as a consultant in an international environment    With EADA  I see the opportunity to stand out in today   s fiercely competitive marketplace through practical methodologies  applied case studies and the adhering leadership development programme  but certainly also through the name of the educational institution          Maximilian is a world citizen  from Germany  he had studied in the Netherlands and Hungary   and has spent a year living and working in South East Asia  Australia and New Zeland  With a strong focus in technology  innovation and consulting  he has experience in Capgemini as well as smaller companies   We can t wait to see him around campus this week
  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
  •        I am excited for my master   s programme in the city centre of Barcelona and can   t wait to immerse myself not only in the Spanish culture  but in cultures from all around the world in class  I am looking forward to getting to know my fellow classmates and learning more about marketing          Vladislava is from Russia and holds a Bachelor   s in Finance  Her dream is to become an expert in Marketing able to complete complex  non-standard tasks in a creative way  Doing her master   s in Barcelona will be her second international academic experience  as she previously studied abroad in the U S    We can t wait to welcome her on campus next week     eadamasters  WhereBusinessPeopleGrow
  •               EADA s International MBA kicked off today in a hybrid format with participants both in class and connected online  Participants from 23 nationalities started this unique experience that will not only transform them in a professional way but also on a professional level        There were mixed emotions from participants on their first day feeling excited  happy and nervous at the same time  They had the opportunity to get to know each other on a Walking Tour around Barcelona a few days ago       Welcome to the EADA Community     EADAInternationalMBA  eadaimmersivelearning  wherebusinesspeoplegrow  EADABarcelona  WeAreEADA  EADAmasters  WeCareEADA
  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
  • Some Masters and MBA students came on campus today for the last Welcome activity before the programmes kick off in a few days   Our relocation partner  studentfybcn came on campus to give plenty of useful tips to settle in Barcelona  housing  transportation  phone services  trips and networking activities  Everything to make the most of Barcelona experience  We then followed with a tour of the campus    We are happy to meet you guys in person and see how the campus is filled up with students from all around the world  Looking forward to meeting all the 2020 21 Masters and MBA students about to arrive   The countdown for the beginning of the year starts    Get ready for an exciting journey of personal and professional development    WeAreEada  WhereBusinessPeopleGrow
  • Our International Master in Management at EADA has moved up 9 places to  32 in the world by the Financial Times Ranking 2020     In addition  EADA has also achieved 98  in Employability  Career Service and Aims Achieved and  1 in  Marketing teaching   4 in  CorporateStrategy  10 in  GeneralManagement  We would like to congratulate the whole team and in particular James Haigh  Jordi Diaz and Nigel Hyges  who have been the directors of the Master in Management during different stages from the beginning of the programme   Many thanks to our great team of admissions  faculty  careers and alumni     weareeada  financialtimesranking
  •     Sustainability and social consciousness are two of the most relevant topics today  and I am more than excited to discuss the challenges and opportunities at hand with like-minded  innovative thinking classmates at EADA   Kristina is from Germany and will start the International Master in Sustainable Business   Innovation at EADA this fall  Complementing her studies at EADA  Kristina holds the position of Community Director at 180 Degrees Consulting Barcelona  the world   s largest consultancy for non-profits   social enterprises         See link in bio  We can t wait to welcome her on campus in the fall     weareeada  eadamasters
  •     Pursuing the International Master in Tourism   Hospitality Management at EADA relates to my goals in many ways - it will allow me to develop the skills I need to succeed and to meet inspiring people I can share my passions and my ideas with              Emma is from Canada and holds an undergraduate degree in Business Administration   with a specialisation in Management   International Affairs  As a teenager  she visited an ecolodge in the middle of the Costa Rican jungle and fell in love with this creative  resourceful and well-managed business  That day  it became clear to her that she  too  would one day have her own eco-responsible hotel somewhere in the world   We can t wait to welcome her on campus in the fall      eadamasters  weareeada
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing

© 2019 EADA Business School.

No Result
View All Result
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing

© 2019 EADA Business School.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In