Blog for Masters & MBAs | EADA
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing
No Result
View All Result
Blog for Masters & MBAs | EADA
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing
No Result
View All Result
Masters & MBAs | EADA
No Result
View All Result

EADA’s MBAs at the 4YFN and Mobile World Congress

March 4, 2019
in Life in Barcelona, The EADA Experience
0 0
Home Life in Barcelona
114
SHARES
Share on FacebookShare on TwitterShare on LinkedIn

Last week was intense for EADA’s MBAs. MBA participants spent time getting first-hand experience of the disruptive technologies transforming a wide variety of sectors at 4YFN (4 Years From Now), the leading fair for startups in Europe, as well as attending the Barcelona Mobile World Congress (MWC). This is the world’s largest exhibition for the telecommunications industry, with prominent executives representing mobile operations, device manufacturers, technology providers, vendors and content owners on a global level.

Attending both events is a fundamental part of the MBA module Exploring the future at 4YFN and MWC. The module challenges students to analyse the impact that these technologies have had on specific sectors before presenting their findings in March.

One MBA group focused on smart cities used the event to connect with several start-ups developing sensors for heavily trafficked areas. Another group working on social development projects was able to speak with CEOs that had developed sustainable initiatives with significant impact in the Third World. 

MBA participant Ricardo Alberto Ferreira at 4YFN with Pepper, the next evolution of hotel costumer service.

A third group of MBA participants analysing disruptive innovation in the hotel sector experienced the latest advance in customer service, Pepper, that uses facial recognition to identify the user and provide immediate information about services, opening hours, and Wi-Fi.

To complete their analysis, participants interviewed CEOs from startups, attended presentations on disruptive innovation and networked with stakeholders with diverse backgrounds from around the world.

Module director Bart Huisken was on hand at the events, frequently meeting up with participants to hear feedback about their research and experience with CEOs and experts. According to Huisken, “This module is a unique opportunity to create a high performance team to carry out a tough challenge under tight time restraints.” He continued, “A project like this helps students make sense of the ambiguity in today’s explosion of new technologies and also offers the chance to network with leading executives in the field.”

For Huisken, the Exploring the future at 4YFN and MWC module gives MBA participants a first-hand look at how important innovation will be in their future careers. “It is about becoming aware of the role that these innovations play in the business world of today and tomorrow, and recognizing the absolute need for directors to be up-to-date about the latest developments,” he says.

Positive feedback

MBA students recognised the value of the module –and the events– immediately. For Peruvian student Fiorella Díaz, FYFN and the MWC provide a sneak peek at the disruptive technologies that will transform the business world across all sectors over the next 5-10 years, technologies that are typically inaccessible until launched on the open market.

For Ji Une Kim from South Korea, the transversal nature of many of the businesses was the most surprising aspect of 4YFN. “We found incredible, unexpected connections between a wide range of industries,” she says. “Our group actually learned a lot by knocking on the doors of companies from seemingly ‘unrelated’ industries.”

MBA participant Kevin Schvartzman was especially impressed with the interviews. “The CEOs that we spoke with were very receptive, answering all of our questions patiently, showing us their products and explaining how they are transforming different sectors.” Classmate Adam Weiss agrees: “It was rewarding meeting with the Head of Innovation at Vueling to present The Revolver Life, our group’s platform that uses A.I. to improve travel, healthcare and sports experiences.” Adam continued, “She invited us to present the Beta version of our platform in the Barcelona Activa UX Lab and said that she would like to see it tested in the airport with customers in real time.”

Meeting with CEOs and leaders in the field was an integral part of the International MBA module "Exploring the future at 4YFN and MWC"

MBA participants agreed that the Exploring the future at 4YFN and MWC module provided a valuable lens through which to view the Mobile World Congress and 4YFN events. The module helped them make sense of the often interconnected companies and industries represented at the events, while providing a framework to focus their learning on a single area of interest.

 

Related

Tags: Entrepreneurship & startupsEventsInnovationInternational MBA
Share114TweetShare
Previous Post

MiM alumna María Camila Corredor in Sanofi-Aventis

Next Post

EADA takes first place in CFA Research Challenge Spanish final 2019

Related Posts

Designing a sustainable room for Hilton with Alexandra Berendes
The EADA Experience

Designing a sustainable room for Hilton with Alexandra Berendes

April 7, 2021

...

Piet Ceuppens, ready to shape the future of the Pharma & Biotech industry
The EADA Experience

Piet Ceuppens, ready to shape the future of the Pharma & Biotech industry

March 25, 2021

...

Next Post
EADA takes first place in CFA Research Challenge Spanish final 2019

EADA takes first place in CFA Research Challenge Spanish final 2019

Languages

  • enEnglish
  • esEspañol

Tags

CFA Institute Digital EADA Careers Entrepreneurship & startups Events Exchange programme Executive MBA Finance From our faculty Innovation International business trips International MBA Leadership LeadTech Global Executive MBA Master in Digital Business (DMBA ISDI-Leadership EADA) Master in Finance Master in FinTech & Business Analytics Master in Management Master in Marketing Master in Pharma & Biotech Management Master in Sustainable Business & Innovation Master in Tourism & Hospitality Management Negotiation Rankings real case study Sustainability Technology

Instagram

  •     With my current experience in the field of business and technology solutions at Capgemini  I wish to expand my knowledge in the area of business consulting and turn my focus towards strategic business development and management  as my overall career goal is to pursue a profession as a consultant in an international environment    With EADA  I see the opportunity to stand out in today   s fiercely competitive marketplace through practical methodologies  applied case studies and the adhering leadership development programme  but certainly also through the name of the educational institution          Maximilian is a world citizen  from Germany  he had studied in the Netherlands and Hungary   and has spent a year living and working in South East Asia  Australia and New Zeland  With a strong focus in technology  innovation and consulting  he has experience in Capgemini as well as smaller companies   We can t wait to see him around campus this week
  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
  •        I am excited for my master   s programme in the city centre of Barcelona and can   t wait to immerse myself not only in the Spanish culture  but in cultures from all around the world in class  I am looking forward to getting to know my fellow classmates and learning more about marketing          Vladislava is from Russia and holds a Bachelor   s in Finance  Her dream is to become an expert in Marketing able to complete complex  non-standard tasks in a creative way  Doing her master   s in Barcelona will be her second international academic experience  as she previously studied abroad in the U S    We can t wait to welcome her on campus next week     eadamasters  WhereBusinessPeopleGrow
  •               EADA s International MBA kicked off today in a hybrid format with participants both in class and connected online  Participants from 23 nationalities started this unique experience that will not only transform them in a professional way but also on a professional level        There were mixed emotions from participants on their first day feeling excited  happy and nervous at the same time  They had the opportunity to get to know each other on a Walking Tour around Barcelona a few days ago       Welcome to the EADA Community     EADAInternationalMBA  eadaimmersivelearning  wherebusinesspeoplegrow  EADABarcelona  WeAreEADA  EADAmasters  WeCareEADA
  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
  • Some Masters and MBA students came on campus today for the last Welcome activity before the programmes kick off in a few days   Our relocation partner  studentfybcn came on campus to give plenty of useful tips to settle in Barcelona  housing  transportation  phone services  trips and networking activities  Everything to make the most of Barcelona experience  We then followed with a tour of the campus    We are happy to meet you guys in person and see how the campus is filled up with students from all around the world  Looking forward to meeting all the 2020 21 Masters and MBA students about to arrive   The countdown for the beginning of the year starts    Get ready for an exciting journey of personal and professional development    WeAreEada  WhereBusinessPeopleGrow
  • Our International Master in Management at EADA has moved up 9 places to  32 in the world by the Financial Times Ranking 2020     In addition  EADA has also achieved 98  in Employability  Career Service and Aims Achieved and  1 in  Marketing teaching   4 in  CorporateStrategy  10 in  GeneralManagement  We would like to congratulate the whole team and in particular James Haigh  Jordi Diaz and Nigel Hyges  who have been the directors of the Master in Management during different stages from the beginning of the programme   Many thanks to our great team of admissions  faculty  careers and alumni     weareeada  financialtimesranking
  •     Sustainability and social consciousness are two of the most relevant topics today  and I am more than excited to discuss the challenges and opportunities at hand with like-minded  innovative thinking classmates at EADA   Kristina is from Germany and will start the International Master in Sustainable Business   Innovation at EADA this fall  Complementing her studies at EADA  Kristina holds the position of Community Director at 180 Degrees Consulting Barcelona  the world   s largest consultancy for non-profits   social enterprises         See link in bio  We can t wait to welcome her on campus in the fall     weareeada  eadamasters
  •     Pursuing the International Master in Tourism   Hospitality Management at EADA relates to my goals in many ways - it will allow me to develop the skills I need to succeed and to meet inspiring people I can share my passions and my ideas with              Emma is from Canada and holds an undergraduate degree in Business Administration   with a specialisation in Management   International Affairs  As a teenager  she visited an ecolodge in the middle of the Costa Rican jungle and fell in love with this creative  resourceful and well-managed business  That day  it became clear to her that she  too  would one day have her own eco-responsible hotel somewhere in the world   We can t wait to welcome her on campus in the fall      eadamasters  weareeada
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing

© 2019 EADA Business School.

No Result
View All Result
  • The EADA Experience
  • Alumni Stories
  • Life in Barcelona
  • Admissions & Financing

© 2019 EADA Business School.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In