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Interview with Vibhu Sinha, professor of the Personal Inspiration Week

March 15, 2019
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We interviewed EADA alumnus Vibhu Sinha, professor of the MiM Personal Inspiration Week course Personal Branding and the Art of Pitching with Authenticity. Vibhu is an intrapreneurial and bottom-line driven senior investment and strategy professional, published author, and awarded public speaker, with over ten years of experience in leadership roles advising institutional investors as well as early-stage ventures on go-to-market strategy, product development, pitching and branding, M&A, investment due-diligence, and asset management.

What do you think inspires today’s next-generation managers?

It was Milton Friedman’s view that corporations have a responsibility to generate the highest possible returns for its shareholders, and I believe that corporations and the managers working there have adhered to Friedman’s ethos and worked diligently towards shareholder value maximisation globally. However, in the third millennium, the viewpoint has shifted, and corporate social responsibility has emerged as an undeniable motivating factor in addition to the shareholder value. Therefore, what inspires today’s next-generation managers is what I call “meaning making” – value creation while doing good.

What is the biggest take away as an alumnus coming back to EADA?

EADA has a thriving alumni community – not just in Spain, but globally. I feel fortunate and grateful that I have the opportunity to visit the campus again and share my experience with current students. I think of my role as a facilitator and a coach, bringing fresh, relevant and new perspectives from the industry, and leveraging them to augment student’s academic experience and theoretical constructs. It is also an opportunity for me to brainstorm ideas and opinions with the new minds of EADA.

MiM Director Nigel Hayes with the Personal Inspiration Week professors: Vibhu Sinha, João Perre Viana, Raquel Rubio and Philipp Herz.

What role does networking play in personal branding?

Networking plays an important role in personal branding, but what is even more important is introspection. The analogy I like to use is: imagine that you feel a bit hungry, and you decide to go to the grocery story. The store sells ingredients for making all sorts of meals – from pasta to sushi. But you don’t know what you feel like eating. So what will you buy? More than likely, you will spend unnecessary time circling around the store in the hope that it would offer you some clarity on what you feel like eating.

Networking is like that. If you attend a professional association or networking event, you meet all sorts of people in a very short period of time – it’s up to you to be opportunistic in communicating your personal brand in the most genuine way. But if you don’t know what you’re looking for in life due to a lack of introspection or clarity, you will miss out on communicating your personal brand effectively to the right audience.   

 

To withstand being brutally honest and sincere about who we are, our core, and our values at any given moment is authenticity. Authenticity is not only important, but it is required.

What does it mean to be “authentic” and how important is authenticity in today’s professionals?

We play several different roles in society and become involved in different relationships depending upon where we are in our respective lives – a son or a daughter, a husband or a wife, a father or a mother, a student, an analyst, a manager, a director, an entrepreneur, an athlete, and a volunteer. But there is one particular relationship that we always have, no matter what stage of our lives we’re in, and this is the relationship with ourselves.

To withstand being brutally honest and sincere about who we are, our core, and our values at any given moment is authenticity. Authenticity is not only important, but it is required – no matter what we go through in our personal lives or no matter what situations and circumstances we face in business, our authentic relationship with ourselves gives us the courage to do the right thing.    

How would you define personal and professional success?

The measurement and definition of success, be it personal or professional, is subjective. People can define success in terms of the wealth that they have accumulated, the number of followers they have on Instagram, the number of quality hours they spend with family and friends, and the list goes on. Different definitions and measurements work for different people. The way that I define success is more spiritual – if you can look back at your life, and affirm out loud with the utmost authenticity, “No regrets!”, then that is success! 

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Personal Inspiration Week: EADA alumni share their experience with Management participants

Personal Inspiration Week: EADA alumni share their experience with Management participants

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  •     With my current experience in the field of business and technology solutions at Capgemini  I wish to expand my knowledge in the area of business consulting and turn my focus towards strategic business development and management  as my overall career goal is to pursue a profession as a consultant in an international environment    With EADA  I see the opportunity to stand out in today   s fiercely competitive marketplace through practical methodologies  applied case studies and the adhering leadership development programme  but certainly also through the name of the educational institution          Maximilian is a world citizen  from Germany  he had studied in the Netherlands and Hungary   and has spent a year living and working in South East Asia  Australia and New Zeland  With a strong focus in technology  innovation and consulting  he has experience in Capgemini as well as smaller companies   We can t wait to see him around campus this week
  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
  •        I am excited for my master   s programme in the city centre of Barcelona and can   t wait to immerse myself not only in the Spanish culture  but in cultures from all around the world in class  I am looking forward to getting to know my fellow classmates and learning more about marketing          Vladislava is from Russia and holds a Bachelor   s in Finance  Her dream is to become an expert in Marketing able to complete complex  non-standard tasks in a creative way  Doing her master   s in Barcelona will be her second international academic experience  as she previously studied abroad in the U S    We can t wait to welcome her on campus next week     eadamasters  WhereBusinessPeopleGrow
  •               EADA s International MBA kicked off today in a hybrid format with participants both in class and connected online  Participants from 23 nationalities started this unique experience that will not only transform them in a professional way but also on a professional level        There were mixed emotions from participants on their first day feeling excited  happy and nervous at the same time  They had the opportunity to get to know each other on a Walking Tour around Barcelona a few days ago       Welcome to the EADA Community     EADAInternationalMBA  eadaimmersivelearning  wherebusinesspeoplegrow  EADABarcelona  WeAreEADA  EADAmasters  WeCareEADA
  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
  • Some Masters and MBA students came on campus today for the last Welcome activity before the programmes kick off in a few days   Our relocation partner  studentfybcn came on campus to give plenty of useful tips to settle in Barcelona  housing  transportation  phone services  trips and networking activities  Everything to make the most of Barcelona experience  We then followed with a tour of the campus    We are happy to meet you guys in person and see how the campus is filled up with students from all around the world  Looking forward to meeting all the 2020 21 Masters and MBA students about to arrive   The countdown for the beginning of the year starts    Get ready for an exciting journey of personal and professional development    WeAreEada  WhereBusinessPeopleGrow
  • Our International Master in Management at EADA has moved up 9 places to  32 in the world by the Financial Times Ranking 2020     In addition  EADA has also achieved 98  in Employability  Career Service and Aims Achieved and  1 in  Marketing teaching   4 in  CorporateStrategy  10 in  GeneralManagement  We would like to congratulate the whole team and in particular James Haigh  Jordi Diaz and Nigel Hyges  who have been the directors of the Master in Management during different stages from the beginning of the programme   Many thanks to our great team of admissions  faculty  careers and alumni     weareeada  financialtimesranking
  •     Sustainability and social consciousness are two of the most relevant topics today  and I am more than excited to discuss the challenges and opportunities at hand with like-minded  innovative thinking classmates at EADA   Kristina is from Germany and will start the International Master in Sustainable Business   Innovation at EADA this fall  Complementing her studies at EADA  Kristina holds the position of Community Director at 180 Degrees Consulting Barcelona  the world   s largest consultancy for non-profits   social enterprises         See link in bio  We can t wait to welcome her on campus in the fall     weareeada  eadamasters
  •     Pursuing the International Master in Tourism   Hospitality Management at EADA relates to my goals in many ways - it will allow me to develop the skills I need to succeed and to meet inspiring people I can share my passions and my ideas with              Emma is from Canada and holds an undergraduate degree in Business Administration   with a specialisation in Management   International Affairs  As a teenager  she visited an ecolodge in the middle of the Costa Rican jungle and fell in love with this creative  resourceful and well-managed business  That day  it became clear to her that she  too  would one day have her own eco-responsible hotel somewhere in the world   We can t wait to welcome her on campus in the fall      eadamasters  weareeada
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