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EADA Students collaborate on a business plan for a cutting-edge medical device

October 14, 2019
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For the last 9 years, students of the International Master in Management have been able to do their final business project within the ACCIO MAP (Market Assessment Program), a collaboration programme between EADA and ACCIÓ, a government-sponsored agency promoting competition between businesses in the region.

The main goal of the programme is to help launch technology-based companies that are in their initial stages of development onto the market, helping to develop local technology and innovation companies.

Los alumnos del International Master in Management junto con el tutor del proyecto y los emprendedores.

With this in mind, ACCIÓ and EADA put the entrepreneurs and EADA students in contact and EADA participants become consultants of an entrepreneur initiative for their business Project. The students, accompanied by a tutor who is a senior consultant, design a roadmap for the development and launch of the product/service together with an initial business plan.

We interviewed a group of MiM students 2018-2019, their tutor and the leaders of the Project to learn more about the experience of working together.

Miguel Ángel Mañanas Villanueva and Mislav Jordanić are researchers from the Universitat Politècnica de Catalunya who have developed MyoSleeve, a wearable device for rehabilitation of tennis elbow which monitors muscular activation and fatigue, information that “medical doctors consider critical for personalized rehabilitation”, the researchers affirm.

Miguel Ángel Mañanas and Mislav Jordanic during one of the meetings with the rest of the team.

How was your experience with EADA students during the MAP programme?

The MAP programme has helped us understand that a good research Project does not necessarily translate to a good innovation Project. Excellent science is not enough- there must also be a clear need in the market as well as a sustainable business model. MAP helped us identify the objective values of our business and how to exploit them in the business plan.

What are the next steps for this Project after the MAP programme?

The next steps are to execute the business plan developed during the program, and use the skills obtained to constantly challenge it’s validity and improve it as necessary.

The students who participated in the Project with MyoSleeve were Milad Rezazad (Iran), Maria Ramos (Portugal), Brenda Odari (Kenya), Pinky Yadav (India) and Cristina Perez (Venezuela).

What has been your role as a team throughout the project? What challenges did you face?

First of all, we did market research in the form of interviews and questionnaires to find the best possible target group for the product. Afterwards, we developed a business plan with a focus on the internal operations and external operations of Myosleeve.

Market research and data validation were definitely a challenge- There is so much data that makes it hard to identify what is right.

This is a real project - real world experience – working with a startup, making decisions regarding the future of this company, and developing a viable business plan

What do you value the most from this experience?

What we value the most is that this is a real project – real world experience – working with a startup, making decisions regarding the future of this company, and developing a viable business plan in order to enter the market.

We used the databases available at the Knowledge and Information center, and the Marketing, Finance and Strategy courses have been very helpful for the Project.

MiM Students, from left to right: Cristina Pérez, Pinky Yadav, Maria Ramos, Milad Rezazad y Brenda Odari
The project tutor and senior consultant, Bart Huisken

Apart from the tools provided by EADA, the students also counted on the help of EADA’s professor Bart Huisken, who was their tutor and senior consultant of the Project.

What is the impact of this project the EADA participant’s learning process?

Because it is a real case of a new company (university spinoff) in the process of being launched, the EADA participants can see first hand how the process of writing a business plan works.

What are the benefits for this Project to collaborate with business school participants?

The entrepreneurs learn to a systematic approach to entrepreneurship and also learn how to make a convincing business plan.

The most challenging part was the fact that, whilst the entrepreneurs were doing customer discovery through interviews, most of the plan was changing and the participants needed to adapt to new information and structure this new information into a coherent and consistent business plan.

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Tags: Master in ManagementMaster in Pharma & Biotech Management
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  •     With my current experience in the field of business and technology solutions at Capgemini  I wish to expand my knowledge in the area of business consulting and turn my focus towards strategic business development and management  as my overall career goal is to pursue a profession as a consultant in an international environment    With EADA  I see the opportunity to stand out in today   s fiercely competitive marketplace through practical methodologies  applied case studies and the adhering leadership development programme  but certainly also through the name of the educational institution          Maximilian is a world citizen  from Germany  he had studied in the Netherlands and Hungary   and has spent a year living and working in South East Asia  Australia and New Zeland  With a strong focus in technology  innovation and consulting  he has experience in Capgemini as well as smaller companies   We can t wait to see him around campus this week
  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
  •        I am excited for my master   s programme in the city centre of Barcelona and can   t wait to immerse myself not only in the Spanish culture  but in cultures from all around the world in class  I am looking forward to getting to know my fellow classmates and learning more about marketing          Vladislava is from Russia and holds a Bachelor   s in Finance  Her dream is to become an expert in Marketing able to complete complex  non-standard tasks in a creative way  Doing her master   s in Barcelona will be her second international academic experience  as she previously studied abroad in the U S    We can t wait to welcome her on campus next week     eadamasters  WhereBusinessPeopleGrow
  •               EADA s International MBA kicked off today in a hybrid format with participants both in class and connected online  Participants from 23 nationalities started this unique experience that will not only transform them in a professional way but also on a professional level        There were mixed emotions from participants on their first day feeling excited  happy and nervous at the same time  They had the opportunity to get to know each other on a Walking Tour around Barcelona a few days ago       Welcome to the EADA Community     EADAInternationalMBA  eadaimmersivelearning  wherebusinesspeoplegrow  EADABarcelona  WeAreEADA  EADAmasters  WeCareEADA
  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
  • Some Masters and MBA students came on campus today for the last Welcome activity before the programmes kick off in a few days   Our relocation partner  studentfybcn came on campus to give plenty of useful tips to settle in Barcelona  housing  transportation  phone services  trips and networking activities  Everything to make the most of Barcelona experience  We then followed with a tour of the campus    We are happy to meet you guys in person and see how the campus is filled up with students from all around the world  Looking forward to meeting all the 2020 21 Masters and MBA students about to arrive   The countdown for the beginning of the year starts    Get ready for an exciting journey of personal and professional development    WeAreEada  WhereBusinessPeopleGrow
  • Our International Master in Management at EADA has moved up 9 places to  32 in the world by the Financial Times Ranking 2020     In addition  EADA has also achieved 98  in Employability  Career Service and Aims Achieved and  1 in  Marketing teaching   4 in  CorporateStrategy  10 in  GeneralManagement  We would like to congratulate the whole team and in particular James Haigh  Jordi Diaz and Nigel Hyges  who have been the directors of the Master in Management during different stages from the beginning of the programme   Many thanks to our great team of admissions  faculty  careers and alumni     weareeada  financialtimesranking
  •     Sustainability and social consciousness are two of the most relevant topics today  and I am more than excited to discuss the challenges and opportunities at hand with like-minded  innovative thinking classmates at EADA   Kristina is from Germany and will start the International Master in Sustainable Business   Innovation at EADA this fall  Complementing her studies at EADA  Kristina holds the position of Community Director at 180 Degrees Consulting Barcelona  the world   s largest consultancy for non-profits   social enterprises         See link in bio  We can t wait to welcome her on campus in the fall     weareeada  eadamasters
  •     Pursuing the International Master in Tourism   Hospitality Management at EADA relates to my goals in many ways - it will allow me to develop the skills I need to succeed and to meet inspiring people I can share my passions and my ideas with              Emma is from Canada and holds an undergraduate degree in Business Administration   with a specialisation in Management   International Affairs  As a teenager  she visited an ecolodge in the middle of the Costa Rican jungle and fell in love with this creative  resourceful and well-managed business  That day  it became clear to her that she  too  would one day have her own eco-responsible hotel somewhere in the world   We can t wait to welcome her on campus in the fall      eadamasters  weareeada
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