Jun 022018
 
Singapore, a trip to the future and innovation technology

As a participant of the International MBA Bilingual programme, I had the opportunity to experience a week in Singapore during the Path of Development week with the specialisation module Global Innovation Management—and I profess, it was a trip to the future! Singapore is a city that accommodates a vast population of 6 million habitants in […]

May 042018
 
Are you mastering your non-market strategy?

The Latins used the proverb “Homo faber fortunae suae”. That is, men are responsible for their fate. While I certainly respect the ancient culture of the Latin people, I would kindly advice Appius Claudius Caecus (supposedly the author of the quote) to be a bit less self-confident. Men (and women) are only partially responsible for […]

Apr 202018
 
Do you want to save money, be happier and help the planet?  The answer is Zero Waste

During the International Week, full-time master’s participants at EADA take part in electives focused on sustainability and responsible management. One of the electives this year was dedicated to the “Zero Waste” movement, presented by International Master in Marketing alumna Marta Balaguer and Doris Knickmeyer, member of the Zero Waste Barcelona Network. Here Marta shares a […]

Apr 192018
 
EADA´s Unique Leadership Development Programme

Every organisation relies heavily on teamwork to achieve its goals, and EADA Business School’s programmes put a special emphasis on developing the leadership skills to succeed in this collaborative environment. EADA believes that the classroom experience should reflect what students will see in the real world once they graduate. With this in mind, participants work […]

Mar 262018
 
Growth Hacking: The Age of Rapid Experimentation

Growth hacking is the skill of the future. It is most commonly linked to startups, digital marketing, data and technology although it is not easy to agree on a universal definition of the concept. According to Peter van Sabben, co-founder of top European growth hacking academy, Growth Tribe, it is a way of doing marketing […]

Mar 232018
 
EADA ´s International MBA Paths of Development

As a generalist degree, the core of the MBA programme provides a broad overview of all key functional areas related to the management of organisations and people. Upon the completion of this core introduction, participants have the chance to delve deeper into the functional area of their interest. The EADA MBA provides an opportunity to […]

Mar 142018
 
Post-Capitalist Entrepreneurship & Blockchain

I once was a big believer in the power of capitalism to change the world for the better. This explains why, when I became alarmed with the science of climate change, that I joined forces with Hunter Lovins to co-author the book, Climate Capitalism, which aimed to show the world (and the politicians who claimed to […]

Mar 122018
 
EADA Participants Attend the Mobile World Congress 2018

As an International Master in Marketing participant at EADA Business School, I had the opportunity to visit the 4YFN (Four Years From Now) event at the Mobile World Congress in Barcelona. The event provides a platform for startups, investors, corporations and public institutions to discover, create and launch new ventures together. As the startup event of the largest gathering […]

Feb 072018
 
"Smart City" Conference with Renato de Castro

We are sitting on the fourth floor in EADA Barcelona city centre campus in the heart of the smart city of Barcelona. Eager to understand what “smart city” stands for, over 30 master’s and MBA students from all over the world waited for guest speaker Renato de Castro, too begin his presentation. Renato is CEO of Suiphos –and a world-renowned lecturer […]

Jan 312018
 
Industrial Excellence Award: Benchmarking Management Quality for European Competitiveness

When we talk about “industrial excellence”, we often think about great execution, high efficiency, outstanding performances, and so on – which is not wrong, but the idea behind benchmarking industrial excellence across industries goes far beyond these concepts. With the idea of clarifying the scope of industrial excellence, researchers from leading European business schools have developed […]