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  • Vida en Barcelona
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  • Admisiones & Financiación
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Masters & MBAs | EADA
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The Orange Guide, el emprendimiento de la antigua alumna Evelien Rijpma

febrero 10, 2020
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Evelien Rijpma finalizó el International Master in Marketing de EADA en junio del 2019. Tras graduarse, lanzó junto con su amiga Guusje van Kreij The Orange Guide, una agencia de viaje que propone experiencias únicas en Valencia, España. Entrevistamos a Evelien para conocer su fascinante proyecto y que nos cuente su experiencia como emprendedora.

¿Cómo surgió la idea de crear The Orange Guide?

Guusje y yo estudiamos Hospitality Management durante nuestros estudios universitarios en Hotelschool The Hague, en Ámsterdam. Allí, trabajamos juntas en numerosos proyectos y, a menudo, hablábamos sobre tener algún día nuestro propio negocio en hospitality.

La primera vez que hablamos seriamente sobre ello fue después de un viaje a Sevilla en 2016. Nos dimos cuenta de que los clients quieren gastar su dinero en experiencias inolvidables y empezamos a soñar sobre la creación de una agencia de viaje que proporcione experiencias auténticas y únicas en España.

Al finalizar el máster en EADA, supe que mi proyecto de tener mi propia empresa en hospitality no podía esperar más y Guusje y yo decidimos simplemente ¡lanzarnos a por ello!

Evelien Rijpma (a la derecha), graduada del International Master in Marketing y su amigad Guusje van Kreij, co-fundadoras de The Orange Guide

¿Cómo describirías The Orange Guide?

The Orange Guide crea la mejor experiencia en Valencia, adaptada a las necesidades de cada cliente. Llevamos a nuestros clientes a una Valencia diferente: desde transportes de lujo hasta alojamientos tranquilos, y desde comidas únicas hasta actividades originales.

Nos caracterizamos por conocer innumerables lugares excepcionales, tanto en la ciudad como en los maravillosos alrededores de Valencia, que todavía no han sido descubiertos por el turismo.

Una cena en una terraza con espectaculares vistas sobre Valencia, organizada por The Orange Guide

¿Cuáles han sido los mayores retos de empezar un negocio propio y cómo los has superado?

¡Empezar con la empresa resultó ser en sí mismo un reto! Como no somos de España, desconocíamos los procedimientos, tiempos de espera y la cultura empresarial, así que nos tomó mucho tiempo comprender toda la burocracia.

Otro desafío fue el alto volumen de peticiones que recibimos justo después de lanzar la compañía; empezamos en la temporada alta del turismo y no tuvimos otra opción que empezar a operar a toda máquina inmediatamente. 

Esas primeras semanas fueron agotadoras pero apasionantes: cada petición nos condujo a nuevos socios y experiencias únicas.

No hay un momento concreto en el que estás lo suficientemente “preparado”. Por tanto, creo que el learning by doing es un buen lema para empezar tu propio negocio

¿Qué consejos darías a los jóvenes profesionales que quieren lanzar su propio negocio?

Antes pensaba que debía adquirir más experiencia y conocimientos antes de empezar mi propia empresa. Sin embargo, ahora he aprendido que no hay un momento concreto en el que estás lo suficientemente “preparado”. Por tanto, creo que el learning by doing es un buen lema para empezar tu propio negocio. Asegúrate de que te rodeas de las personas adecuadas y ten fe y confianza en tu plan. Y, por encima de todo: ¡el entusiasmo es fundamental! Afectará a todas las personas a tu alrededor: inversores, socios y clientes.

¿Qué aptitudes o conocimientos adquiridos en EADA te han resultado útiles en tu experiencia de emprendimiento?

En EADA aprendí cómo analizar el mercado y actuar según los resultados, lo cual hice antes de crear la empresa. También aprendí a considerar cada consecuencia de las decisiones que tomo, es decir, a pensar 3 pasos más allá. Aunque el futuro sea impredecible, es crucial pensar en las diferentes posibilidades para mitigar los riesgos y aprovechar las oportunidades de oro. Realizar el Master in Marketing en EADA ha sido una experiencia enormemente enriquecedora.

Evelien with the programme director, Mr Antony Poole, at the Closing Ceremony in June 2019.

¿Cómo resumirías en una frase qué ha significado EADA para ti?

EADA ha ampliado mi visión, aumentado mi confianza y me ha dado el último empujón que necesitaba para empezar mi aventura emprendedora.

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  •     With my current experience in the field of business and technology solutions at Capgemini  I wish to expand my knowledge in the area of business consulting and turn my focus towards strategic business development and management  as my overall career goal is to pursue a profession as a consultant in an international environment    With EADA  I see the opportunity to stand out in today   s fiercely competitive marketplace through practical methodologies  applied case studies and the adhering leadership development programme  but certainly also through the name of the educational institution          Maximilian is a world citizen  from Germany  he had studied in the Netherlands and Hungary   and has spent a year living and working in South East Asia  Australia and New Zeland  With a strong focus in technology  innovation and consulting  he has experience in Capgemini as well as smaller companies   We can t wait to see him around campus this week
  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
  •        I am excited for my master   s programme in the city centre of Barcelona and can   t wait to immerse myself not only in the Spanish culture  but in cultures from all around the world in class  I am looking forward to getting to know my fellow classmates and learning more about marketing          Vladislava is from Russia and holds a Bachelor   s in Finance  Her dream is to become an expert in Marketing able to complete complex  non-standard tasks in a creative way  Doing her master   s in Barcelona will be her second international academic experience  as she previously studied abroad in the U S    We can t wait to welcome her on campus next week     eadamasters  WhereBusinessPeopleGrow
  •               EADA s International MBA kicked off today in a hybrid format with participants both in class and connected online  Participants from 23 nationalities started this unique experience that will not only transform them in a professional way but also on a professional level        There were mixed emotions from participants on their first day feeling excited  happy and nervous at the same time  They had the opportunity to get to know each other on a Walking Tour around Barcelona a few days ago       Welcome to the EADA Community     EADAInternationalMBA  eadaimmersivelearning  wherebusinesspeoplegrow  EADABarcelona  WeAreEADA  EADAmasters  WeCareEADA
  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
  • Some Masters and MBA students came on campus today for the last Welcome activity before the programmes kick off in a few days   Our relocation partner  studentfybcn came on campus to give plenty of useful tips to settle in Barcelona  housing  transportation  phone services  trips and networking activities  Everything to make the most of Barcelona experience  We then followed with a tour of the campus    We are happy to meet you guys in person and see how the campus is filled up with students from all around the world  Looking forward to meeting all the 2020 21 Masters and MBA students about to arrive   The countdown for the beginning of the year starts    Get ready for an exciting journey of personal and professional development    WeAreEada  WhereBusinessPeopleGrow
  • Our International Master in Management at EADA has moved up 9 places to  32 in the world by the Financial Times Ranking 2020     In addition  EADA has also achieved 98  in Employability  Career Service and Aims Achieved and  1 in  Marketing teaching   4 in  CorporateStrategy  10 in  GeneralManagement  We would like to congratulate the whole team and in particular James Haigh  Jordi Diaz and Nigel Hyges  who have been the directors of the Master in Management during different stages from the beginning of the programme   Many thanks to our great team of admissions  faculty  careers and alumni     weareeada  financialtimesranking
  •     Sustainability and social consciousness are two of the most relevant topics today  and I am more than excited to discuss the challenges and opportunities at hand with like-minded  innovative thinking classmates at EADA   Kristina is from Germany and will start the International Master in Sustainable Business   Innovation at EADA this fall  Complementing her studies at EADA  Kristina holds the position of Community Director at 180 Degrees Consulting Barcelona  the world   s largest consultancy for non-profits   social enterprises         See link in bio  We can t wait to welcome her on campus in the fall     weareeada  eadamasters
  •     Pursuing the International Master in Tourism   Hospitality Management at EADA relates to my goals in many ways - it will allow me to develop the skills I need to succeed and to meet inspiring people I can share my passions and my ideas with              Emma is from Canada and holds an undergraduate degree in Business Administration   with a specialisation in Management   International Affairs  As a teenager  she visited an ecolodge in the middle of the Costa Rican jungle and fell in love with this creative  resourceful and well-managed business  That day  it became clear to her that she  too  would one day have her own eco-responsible hotel somewhere in the world   We can t wait to welcome her on campus in the fall      eadamasters  weareeada
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© 2019 EADA Business School.

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  • Vida en Barcelona
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© 2019 EADA Business School.

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