Mar 312016
Hype and Fundamentals. A Review of Day One at FOM15 (II)

The next session I attended was again in the area of content, this time very specifically addressing user generated content (“UGC”).  Presented by a specialized technology / marketing services provider and one of their clients (Vodafone), this session confirmed some things and raised the ghost of repeating past mistakes. Amongst the confirmed: social media has […]