Mar 262018
 
Growth Hacking: The Age of Rapid Experimentation

Growth hacking is the skill of the future. It is most commonly linked to startups, digital marketing, data and technology although it is not easy to agree on a universal definition of the concept. According to Peter van Sabben, co-founder of top European growth hacking academy, Growth Tribe, it is a way of doing marketing […]

Mar 122018
 
EADA Participants Attend the Mobile World Congress 2018

As an International Master in Marketing participant at EADA Business School, I had the opportunity to visit the 4YFN (Four Years From Now) event at the Mobile World Congress in Barcelona. The event provides a platform for startups, investors, corporations and public institutions to discover, create and launch new ventures together. As the startup event of the largest gathering […]

Feb 212018
 
“Silicon Valley Barcelona” and the entrepreneurial ecosystem in the city

We interviewed International Master in Management alumnus Kevin Meyer, who decided to extend his stay in Barcelona after graduating in 2016. Originally from Germany, Kevin found work in Autodesk in Barcelona – Autodesk is the company behind the AutoCAD software. In 2016, he launched the Silicon Valley Barcelona Facebook page, fuelled by his passion for […]

Feb 192018
 
The master helped me grow personally and professionally

This is the story of Albert Pasqual, graduate of EADA´s 2015 International Master in Marketing- Bilingual programme. Originally from Moncada near Valencia, he studied Business Administration at the University of Valencia. When Albert finished his degree, he went on to work for a consultancy. However, his goal was to pursue a marketing career at a major […]

Feb 072018
 
"Smart City" Conference with Renato de Castro

We are sitting on the fourth floor in EADA Barcelona city centre campus in the heart of the smart city of Barcelona. Eager to understand what “smart city” stands for, over 30 master’s and MBA students from all over the world waited for guest speaker Renato de Castro, too begin his presentation. Renato is CEO of Suiphos –and a world-renowned lecturer […]

Jan 312018
 
Industrial Excellence Award: Benchmarking Management Quality for European Competitiveness

When we talk about “industrial excellence”, we often think about great execution, high efficiency, outstanding performances, and so on – which is not wrong, but the idea behind benchmarking industrial excellence across industries goes far beyond these concepts. With the idea of clarifying the scope of industrial excellence, researchers from leading European business schools have developed […]

Jan 292018
 
My career in Marketing by Judith Calzada

We visited Revlon to meet Judith Calzada Duaigües, an Alumna from the 2015 International Master in Marketing. Judith holds a graduate degree in Communication from Universidad Blanquerna, Ramón Llull. After working for various companies such as Freixenet and Audi VW, she joined Revlon where she currently works as EMEA Brand Manager for the CND brand. […]