May 292017
 
An Outraged Consumer Displays Less Ethical Behaviour According to New Marketing Professor Dr Jatinder Singh

Dr. Jatinder Singh, who joined the EADA Marketing Department last September, has been doing research into the factors that influence ethical consumer behaviour for over a decade. He became interested in the subject in 2002, while completing his doctorate at the University of Mississippi in the United States. Since then, he has published several articles […]

May 052017
 
A dream come true for Camila Cardenas

In this era of great challenges, where globalisation demands that we are constantly at the forefront of everything while still maintaining high academic standards, it is key to choose our professional path carefully. This is the path that will lead us to our goals and dreams. With this in mind, I chose to continue my […]

Mar 312016
 
Hype and Fundamentals. A Review of Day One at FOM15 (I)

This post aims to share some insights from the first day of Festival of Marketing 2015 (FOM15) in London. The idea of bringing 32 participants from our International Master in Marketing EADA to this event is simple: provide a quick and intense immersion into the latest practice in Marketing and the issues that leading professionals […]