Jan 102018
 
My Experience in Chiapas by Victoria Matteucci

The Verano I in Chiapas is an academic programme with the objective of helping less favoured communities with the aim of training professionals, enabling them to understand the advantages of sustainability, ethical values and citizenship. The programme is organised by Instituto Tecnológico de Monterrey Campus in Chiapas and uses the educational model TEC21, based on […]

Jan 032018
 
Programme Verano I Chiapas- Business Can Improve The World

The Verano I in Chiapas is an academic programme with the objective of helping less favoured communities with the aim of training professionals, enabling them to understand the advantages of sustainability, ethical values and citizenship.  The programme is organised by Instituto Tecnológico de Monterrey Campus in Chiapas and uses the educational model TEC21, based on […]

Dec 182017
 
Josep M. Coll: “The highest level of trust is when a brand speaks to the consumer’s spirit”

The Great Recession saw the fall of big empires, especially, but not limited to, the banking industry, such as Lehman Brothers, Goldman Sachs and Enron. These companies cheated their customers through false branding in the context of capitalistic clientelism. This resulted not only in an economic crisis, but also in a crisis of trust. Consequently, consumers became […]