Apr 202018
 
Do you want to save money, be happier and help the planet?  The answer is Zero Waste

During the International Week, full-time master’s participants at EADA take part in electives focused on sustainability and responsible management. One of the electives this year was dedicated to the “Zero Waste” movement, presented by International Master in Marketing alumna Marta Balaguer and Doris Knickmeyer, member of the Zero Waste Barcelona Network. Here Marta shares a […]

Jan 102018
 
My Experience in Chiapas by Victoria Matteucci

The Verano I in Chiapas is an academic programme with the objective of helping less favoured communities with the aim of training professionals, enabling them to understand the advantages of sustainability, ethical values and citizenship. The programme is organised by Instituto Tecnológico de Monterrey Campus in Chiapas and uses the educational model TEC21, based on […]

Jan 032018
 
Programme Verano I Chiapas- Business Can Improve The World

The Verano I in Chiapas is an academic programme with the objective of helping less favoured communities with the aim of training professionals, enabling them to understand the advantages of sustainability, ethical values and citizenship.  The programme is organised by Instituto Tecnológico de Monterrey Campus in Chiapas and uses the educational model TEC21, based on […]

Dec 182017
 
Josep M. Coll: “The highest level of trust is when a brand speaks to the consumer’s spirit”

The Great Recession saw the fall of big empires, especially, but not limited to, the banking industry, such as Lehman Brothers, Goldman Sachs and Enron. These companies cheated their customers through false branding in the context of capitalistic clientelism. This resulted not only in an economic crisis, but also in a crisis of trust. Consequently, consumers became […]