On December 1, select participants from the International Masters and MBA took part in the first of the three-module coding bootcamp, the EADA-Le Wagon Tech Business Track. In this module, called Product Design, more than 25 students from the following programmes registered to learn how to prototype a new product: International Master in Finance, International Master in Management and International MBA.
Building a responsive product in 8 hours
The experts from Le Wagon coding school guided attendees through the process of designing a tech product (a web or mobile application) with a special focus on building a product that responds to the needs of the market. Participants also became familiar with design workflows (user research, wireframe, user tests, mock-up, UX analytics), enabling them to work smoothly with designers and engineers in their professional career.
The specific targeted skills for this module are based on effective product design, with participants learning how to:
- Run user tests to collect feedback and validate a business idea
- Understand Product Thinking (Minimum Viable Product approach)
- Build an interactive prototype
- Apply the fundamentals of UX Design
- Develop an in-depth understanding of designers’ workflow
Tell us about your experience
We talked to some of the attendees of the Product Design module to find out what they thought of the experience: Théo Canale (France), International Master in Management and Chiara Chianese (Italy), International MBA.
Why did you sign up for the EADA-Le Wagon Tech Business Track?
Théo: Even if I don’t end up working in IT, I still need a basic understanding of computer programming and application development, especially if I want to make a living in a world where resources and growth are shifting towards the tech industry. Whatever value my future company wants to deliver, there is a good chance that I will end up delivering it through IT-based tools, like applications or chatbots.
Chiara: After graduation, I want to launch a tech startup in the healthcare sector. The Track provides the opportunity to learn the language of technology and gain an overview of how to build a tech product, which matches perfectly with my future professional goals.
What was the most important thing that you learned in the Product Design module?
Théo: I was particularly impressed with the speed at which I developed new skills. In one day, I learned how to create a functional app like Deliveroo or Uber.
Chiara: I was positively amazed by the Track – in only eight hours, we were actually able to create a wireframe prototype of the product I am planning to develop for my startup after graduation. One of the best aspects of the workshop was the “testing” session, during which we got immediate feedback on our prototype. I realised the importance of testing my prototype in order to achieve a product that it really meets my customers’ needs and brings value to their lives.
How do you think the skills that you learned will help you in your future career?
Théo: I would ask the question the other way around: How you do think that not having these skills will have a negative impact on your future career? The answer is clearly in many ways.
Chiara: I learned to think fast from my potential customers’ point of view, which is the key to creating a successful product that meets customer expectations.
