We spoke to Victoria Matteucci, Master in Marketing graduate, about her experience at EADA and her career progression after the programme. Victoria took her undergraduate studies in Finance and Business Administration at UCEMA (Buenos Aires) and the European Business School (London).
Victoria was working at Danone as a Sales Analyst in the new product launch department when she decided to take the International Master in Marketing at EADA to improve her skills in this area. Currently, she works in Experiences at Airbnb, known internally as the “start-up” department for the dynamics and potential for growth.
The master totally transformed my perspective of marketing; I went from focusing on the product, to focusing on establishing real and sustainable connections with the consumer.
Which aspects of the International Master in Marketing would you highlight?
The master totally transformed my perspective of marketing; I went from focusing on the product, to focusing on establishing real and sustainable connections with the consumer. Throughout the course, we saw some very interesting cases of brands reaching a position in the market of love brands vs. like brands by launching content that connected with their target audience in a more relevant and human way. This is one of the strongest tendencies, popular right now and for the near future.
I also learnt to apply business solutions to issues in society and urgent global challenges. I believe that it is fundamental for business schools to raise awareness about the social responsibility that comes with a professional role as it teaches us to be tolerant and respectful when taking business decisions.
How did the Master prepare you for your professional career?
Without doubt, the most valuable lessons I took with me to the workplace were the soft skills development and personal growth from the Leadership Development Programme at EADA’s Residential Training Campus in Collbató. These modules gave me a huge opportunity for personal reflection; they helped me to identify and work on my strengths and weaknesses and to establish my professional objectives. Ultimately, I gained a deeper understanding of myself and discovered new passions.
After the Master at EADA, I joined the Marketing department and then later became Partnerships Manager in my favourite start-up of Barcelona, dedicated to the music and events industry. Recently, I decided to make the change to Airbnb, as a business, its concept and values fascinate me from a user point of view.
EADA always encouraged us to have an active role inside and outside of the class.
Tell us about your job as Experiences Market Manager at Airbnb
At Airbnb, I work as part of the global team of “Growth” in Airbnb Experiences. We launch big scale projects to impulse the growth of the experience business. Currently I am responsible for closing collaborations with high potential external travel companies and impulsing them to create unique, local and transformational experiences for Airbnb travellers.
This project in particular involves a lot of teamwork and some challenging targets. At EADA, we worked regularly on group projects where complicity, cooperation and commitment to achieve results were skills we were constantly learning. In addition, EADA always encouraged us to have an active role inside and outside of the class. In a dynamic and innovative context such as Airbnb, or in a start-up where, overnight, you find yourself involved in multiple activities all at once, it is essential to react quickly, efficiently and proactively.
What advice would you give to EADA’s International Master in Marketing participants who are starting out on their professional career?
I would advise them to spend time investigating the many projects that are currently in the market and choose those that really inspire them, that they would like to grow in and which align with their personal values. Career progression will be faster if they decide on roles within booming industries with high potential for growth.
How would you describe your EADA experience in one sentence?
EADA was an experience of self-discovery, professional exploration and continuous learning.