This past fall, we embarked on the International Master in Marketing programme here at EADA. Our first semester provided a rich foundation of courses intertwined to create a comprehensive understanding of marketing management.
We took courses on marketing management, sustainable marketing strategy, finance, economics, and data analysis. These classes set the groundwork for our journey here at EADA. We studied consumer behavior, sharpened our skills when crafting value propositions, and dissected real-world case studies to understand the complex dynamics shaping successful marketing strategies.
The addition of economics and finance added an interesting dimension to our marketing curriculum. Economics helped us better understand pricing strategies and the macroeconomic forces shaping consumer choices. Simultaneously, the finance course empowered us to analyze marketing investments, aligning financial objectives with strategic marketing decisions. These two courses created a harmonious relationship between marketing strategy and financial responsibility.
During this semester, we also acknowledged the pivotal role sustainability plays in the business world today. In our sustainable marketing strategy course, we explored how to include ethical practices, social responsibility, and environmentally conscious decisions into our marketing plans. This emphasis on sustainability underlined the evolving consumer demand for socially and environmentally conscious business practices, positioning us at the forefront of responsible marketing.
As we neared the semester’s end, data analysis emerged as a transformative force. This course armed us with the skills to collect, analyze, and interpret data, providing invaluable insights for informed marketing decisions. From consumer segmentation to performance metrics, our capability in data analysis positions us as analytical marketers.
As we reflect on the learning journey of the first trimester, it’s evident that the Master’s in Marketing program is not just a collection of unrelated courses but a synergized blend of lessons. From the core foundations of marketing management to the integration of sustainable practices and the transformative power of data analysis, our earned skill set prepares us to meet the challenges of modern-day marketing with a strategic outlook.
The International Master in Marketing program at EADA provides students with a comprehensive foundation in marketing management, incorporating courses in marketing strategy, sustainability, finance, economics, and data analysis. Through real-world case studies and hands-on learning, students develop expertise in crafting successful marketing strategies while integrating ethical and sustainable practices. The program emphasizes the importance of data-driven decision-making, preparing students to navigate the complexities of modern marketing with confidence and strategic insight.
Author
Helena Ramos
Participant – International Master in Marketing
Helena Ramos is from the United States and holds a Bachelor of Science in Business Administration specializing in marketing. She is currently studying in EADA’s International Master’s in Marketing program. Prior to coming to Barcelona, she has worked in finance and advertising. Helena has a passion for continuous learning and is committed to making a positive impact in her field and community alike.
Interested in advancing your career with EADA’s International Master in Marketing? Explore the program here