When I discovered that EADA Business School offered the chance to tailor my Master in International Management with double specialisations, I knew it was a fantastic opportunity to grow both personally and professionally.
In today’s rapidly changing world, having the right skills to adapt to new environments is crucial. Business experts refer to this concept as the “T-shape theory”: the vertical bar of the T represents depth of skills and expertise in a single field, while the horizontal bar signifies the ability to collaborate across disciplines and apply knowledge in various areas.
EADA’s unique offering allows students to turn this theory into practical knowledge by choosing two out of four specialisation tracks:
Digital Business
Strategy & Consulting
Entrepreneurship
Business Analytics
Each track is led by renowned professors from prestigious universities worldwide and industry experts, including CEOs and entrepreneurs from leading companies.
Starting with the programme’s structure, I found it flexible and adaptable to various learning needs. This “Specialisation Journey” is divided into two phases. In the first part, beginning in May, each student can choose between Digital Business and Strategy & Consulting. After completing the initial course, the next set of options in June includes Entrepreneurship and Business Analytics.
Here’s what each track offers:
Digital Business: Creating Strong Value through Digital Transformation
In today’s digital age, knowing how to leverage technology and related tools is essential. This is why I chose to begin my studies with the Digital Business track, aiming to explore a variety of tools and stay up-to-date with the latest trends in technology. The courses within this track are designed to provide the knowledge and skills necessary to drive digital transformation and create significant value for businesses, whether small or large. For me, this track felt like a journey. From day one, I was immersed in the mindset and thought processes of digital-native businesses, guided by professionals in the sector on how to bring my ideas from scratch to a real online presence.
“We had an amazing start with MVP Hacking, which introduced us to rapid prototyping with intuitive, no-code tools. We learned the importance of starting early and built a prototype in just a few sessions! Digital Transformation was an interactive introduction to media and sports management. We got to develop strategies, build partnerships for collaboration, and learn more about auctions, budgets, and negotiations.”
Aniket, MiM participant
Strategy & Consulting: Shaping Business Success
The Strategy & Consulting track is perfect for those who want to learn how to craft and implement effective business strategies. Through this track, students gain insights into strategic decision-making processes and develop the analytical skills needed to provide valuable consulting services.
“It was definitely challenging; many hours were dedicated not only to the classes but also to consulting assignments and projects. We learned the importance of company valuation in M&A, along with essential skills like presentation building, public speaking, and time management. In the end, the long hours paid off, and the experience will surely guide my career as a professional.”
Natalia, MiM participant
Entrepreneurship: Turning Ideas into Reality
If you, like me, have always dreamed of starting your own business or have a passion for innovation, the Entrepreneurship track is the perfect choice. Imagine turning your creative ideas into successful ventures! This track doesn’t just teach business planning and fundraising; it instils the confidence and know-how needed to bring your vision to life. I learned that there is no failure, only learning. This track was the one that truly resonated with me, offering the tools and support to make my entrepreneurial dreams a reality. Working in teams in a challenging environment, merging practical knowledge with theoretical concepts, was crucial for “squeezing” our minds and finding the Product-Market Fit.
“The Entrepreneurship and Innovation specialisation was a transformative experience for me. It was demanding but rewarding, with a practical approach that stood out. We developed real ideas in teams and received continuous feedback from seasoned entrepreneurs. Having real entrepreneurs lead our classes provided invaluable insights. The final pitch to venture capitalists tested our skills and ideas, helping me acquire essential skills in ideation, business development, and public speaking.”
Cornelius, MiM participant
Business Analytics: Unlocking the Power of Data
In today’s world, where data is the new gold, the ability to analyse and interpret information is a game-changer. The Business Analytics track is designed to develop data-savvy professionals who can make informed business decisions with confidence. Imagine being able to dive into data mining, predictive analytics, and data visualisation—skills that are essential in virtually any industry today. Choosing to specialise in Business Analytics empowers you to harness the power of data to drive business success.
“I liked that we were taught skills which are relevant to today’s job market. The practical approach was great, as they tried to simulate and get us familiar with real-world work settings.”
Alicia, MiM participant
EADA’s double specialisation tracks offer unparalleled value, with diverse professors bringing unique expertise. The combination of theoretical and practical sessions allowed me to explore a dynamic business landscape in depth. This holistic approach has equipped me with versatile skills and knowledge, fostering both personal and professional growth in ways I never imagined.
Author
Riccardo Cantelli
MiM graduate, class of 2024
