The EADA Experience
Student life at EADA Business School
EADA takes part in the Festival of Marketing 2016 in London
More than 50 participants from the international Master in Marketing will attend the world-renowned Festival of Marketing From October 5 to 6, a total of 56 participants from EADA’s International Master in Marketing will attend the most prestigious marketing event...
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Skeeled: my experience on working in a start-up during the MiM
Master in Management student Banafsheh Hosseini caught up with classmate Selene Camargo to interview her about her final project in the Master. Selene shares her experience working with skeeled, a start-up launched by EADA alumni. What are the strengths of...
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‘Effectuation’: the art of the entrepreneur
Do you need an MBA in order to teach entrepreneurship? Do you need specific prior training to start up a business? Some successful entrepreneurs say that higher education may actually get in the way of creativity in the new project....
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Industry 4.0: about making stuff and being sexy
The fourth industrial revolution is taking place at a dizzying speed. The new buzzwords are digitization, interconnectivity, artificial intelligence, data life cycles, 3D-printing, and the internet of things (IoT). Beyond buzzwords, this is all about blurring the lines between the...
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Tips for attracting talent to the company
We define “talent” as the ability to carry out an occupation. In other words, we relate a specific activity with the competencies and/or skills of the people who carry it out. However, talent is a lot more than this. Above...
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The International Master in Management in Italy: learning how local managers define their global strategy
I went to Trieste, Italy with the International Master in Management participants for this year’s International Business Trip, hosted by the MIB School of Management. The trip was designed to provide insight into the Italian business environment and demonstrate how...
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Learning from classmates and building upon joint successes in the EADA-Residential Training Centre
The EADA-Residential Training Centre is located 40 km outside of Barcelona, facing the breath-taking Montserrat Natural Park. In the Centre, time and space acquire a different dimension, promoting intense personal skills training and managerial skills development. The Professional Development Programme...
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Millennial tourism
We live with a digital layer, which, like a layer of dust, covers everything and penetrates all aspects of our lives. It is always there, and this has obviously had repercussions on the products and services provided by companies in...
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Technology and new trends in tourist travel
Technology, digitalisation and the Internet will continue to mark the future of companies in the tourism industry and the way that they do business. We are half way through 2016 and 2017 is fast approaching. Yet despite several technological breakthroughs,...
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Evolution of Innovation Management. What does it take to move from a closed to an open innovation strategy?
In my book “Evolution of Innovation Management: Trends in an International Context“, published by Palgrave MacMillan and co-edited with my colleague Alexander Brem, I have underlined that the open innovation trend, where companies are expanding their boundaries for getting new...
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