International Master in Marketing alumnus Benoit Mouret describes his experience launching a startup
French alumnus Benoit Mouret completed the International Master in Marketing at EADA in 2011. Here he explains how the Master ...
Tag: Master in Marketing
Ana María Rodríguez, EADA alumna: “The important thing is not so much to reach the finish line, but the road you take to get there”
The success story of Colombian Ana María Rodríguez, alumna of the EADA International Master in Marketing 2007-2008, is the story ...
Hype and Fundamentals (III): Creating Value versus Optimizing Touchpoints
A Review of Day Two at FOM15 My final post in the FOM15 will add some additional insight from the ...
Hype and Fundamentals. A Review of Day One at FOM15 (II)
The next session I attended was again in the area of content, this time very specifically addressing user generated content ...
Hype and Fundamentals. A Review of Day One at FOM15 (I)
This post aims to share some insights from the first day of Festival of Marketing 2015 (FOM15) in London. The ...
Alexis Mavrommatis, Director of the EADA Centre for Retail Leadership, explains EADA’s focus on retail
Five years ago, EADA set up the Centre for Retail Leadership with the aim of generating and transmitting knowledge in ...
Meet the director of the International Master in Marketing programmes, Antony Poole
- Can you explain a bit about your experience before EADA? What unique insights do you bring to your new ...
Heads and tails, the two sides of progress
This new era that we are entering, which some are calling the Fourth Industrial Revolution, brings both risks and opportunities, as ...
“Born to Run”? by Michela Secci
Curiosity makes people move; it makes them think and learn more. I’m so grateful whenever somebody shares a new idea, ...
Getting on the Career Ladder
During the course of this year we have had some amazing opportunities to hear first-hand the career opportunities currently available ...
