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Meet the director of the International Master in Marketing programmes, Antony Poole

March 3, 2016
in Admissions & Financing
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– Can you explain a bit about your experience before EADA? What unique insights do you bring to your new role as a result of other work you’ve done?

I had extensive experience in various fields before coming to EADA, including the financial services industry and advertising. I have worked here in Barcelona, in Canada, and really all over the world. I think this was important because I learned a couple of things that marketing directors tell us are very important for their people: adaptability and resilience. Learning how to adapt yourself and how to be persistent in achieving things is key, and participants at EADA definitely learn that.

Secondly, I have been lucky enough to work with clients from Japan, Canada, the U.S., Serbia, and all over the world. I learned that similarity is the basis for working with diversity. Our participants get to work with differences, but by understanding similarities between people, you build a really strong understanding that allows you to use these differences to do something really special or really new.

I have also had the opportunity to work with some really talented people and great companies like Mars, PepsiCo and Wrigley, and I think there I learned the importance of fundamentals, really understanding what’s important, priorities and how to turn all of that into effective actions.

Antony Poole, Director International Masters in Marketing & Associate Professor

– What do you find most rewarding about being the Master director? Most challenging?

The most rewarding part of my job with the participants is seeing people change and learn. That starts from the moment they get here; you really see people developing new skills and trying to get the most they can out of the experience, and it goes on after that. It’s a great experience to be contacted by alumni 3, 4, 5 years after graduating, saying that they are really applying what they learned at EADA. And the best part is that they want to come back and share their experience with current participants so that others can benefit from it.

The most challenging part of managing the participant experience is to get the right balance between fundamentals and the latest practice. Our students learn in a rigorous environment, but I am responsible for balancing each participant’s personal objectives and the common standards and objectives of the group.

– What are you most excited about in the programme in the upcoming year?

I am excited about the increased alumni involvement; this increases each year. Next year, we will have alumni in very interesting companies doing great things and sharing their experience with current participants. Every year, we have more alumni coming back and sharing.

Another exciting element of the programme is the introduction of the strategic specialisations, called edge-tracks. We went to the Festival of Marketing in London this year to see first-hand the latest in Marketing. That’s really exciting, to get this leading edge stuff into the classroom and familiarise students with what they are going to find when they start working in companies after graduation.

– What is one thing about the Master programme that you wish applicants knew more about?

One of the most difficult things to communicate to participants before they spend a year with us is the richness of the experience: the richness of the interaction with  professors, staff and colleagues in class; the richness of solving business problems in EADA-Barcelona and developing their personal skills in the Residential Training Centre. Basically, what they get form a year living and working with a group of people, most away from home, and all with the same objectives. That is very difficult to make tangible before participants arrive in EADA, but after they leave, it’s what they most remember, and it’s what they will take with them and use for the rest of their life.

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  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
  •        I am excited for my master   s programme in the city centre of Barcelona and can   t wait to immerse myself not only in the Spanish culture  but in cultures from all around the world in class  I am looking forward to getting to know my fellow classmates and learning more about marketing          Vladislava is from Russia and holds a Bachelor   s in Finance  Her dream is to become an expert in Marketing able to complete complex  non-standard tasks in a creative way  Doing her master   s in Barcelona will be her second international academic experience  as she previously studied abroad in the U S    We can t wait to welcome her on campus next week     eadamasters  WhereBusinessPeopleGrow
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  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
  • Some Masters and MBA students came on campus today for the last Welcome activity before the programmes kick off in a few days   Our relocation partner  studentfybcn came on campus to give plenty of useful tips to settle in Barcelona  housing  transportation  phone services  trips and networking activities  Everything to make the most of Barcelona experience  We then followed with a tour of the campus    We are happy to meet you guys in person and see how the campus is filled up with students from all around the world  Looking forward to meeting all the 2020 21 Masters and MBA students about to arrive   The countdown for the beginning of the year starts    Get ready for an exciting journey of personal and professional development    WeAreEada  WhereBusinessPeopleGrow
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