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EADA Students Find Solutions for Mobility, Wellbeing, Health and the Home at Imagine Internet of Things

March 1, 2017
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At the end of February, EADA students completed the first edition of the Imagine Internet of Things (IoT). Imagine IoT is an initiative launched by the Imagine Creativity Centre in Silicon Valley, whose mission it is to change the world through disruptive ideas and multidisciplinary teams. In the IoT programme, companies presented a unique social challenge to four teams.

EADA students worked as business developers in all four of the proposed projects. The programme took place over 4 months and included mentoring by entrepreneurship experts, workshops, and masterclasses.

Imagine IoT logo

TEAM 1: Improving Road Safety

Autopistas (an Abertis Group company) presented the team with the challenge of developing an IT solution that would enable them to maximise road safety for people on motorways.

The team suggested an innovative solution called SafeBeat, a device designed for drivers stranded on the hard shoulder. At the press of a button, it sends the location to the Motorways Control Centre, gives precise voice instructions to maximise safety, and warns other drivers on the motorway to slow down.

International Master in Management alumna Clara Remacha took part in this challenge. “It’s a project with a great deal of potential and could have a very quick time to market,” Clara pointed out. “This experience made me understand the impact that IoT can have on any business. What we are talking about is a new model of efficiency. In an ‘efficient’ company, everything will be connected and machines will talk to and learn from each other.”

TEAM 2: Mitigating Anaphylaxis

Biotech start-up Adan Medical Innovation is committed to improving the lives of people faced with anaphylaxis, a severe allergic reaction that affects the entire body. Adan Medical Innovation challenged the second team to save lives by devising solutions for a person suffering from anaphylactic shock in a public place.

MBA Part Time alumna Carmen Delgado took part in this project. “We have developed an adrenaline solution that any person can use in an emergency,” she explains.

EADA alumni that participated in the first edition of the Imagine Internet of Things this February: Sindy Petoia, Clara Remacha, Carmen Delgado and Eduardo Pardo.

For Carmen, the prototyping phase of the project was critical, as it was the moment when the expertise of each team member came into play.

TEAM 3: Intelligent Kitchens

Grupo Cosentino presented its team with the challenge of designing and developing the kitchen countertop of the future, the Silestone 2030. “We spent a lot of hours discussing ideas and possibilities, investigating and prioritising, until we zoomed in on the problem we wanted to focus on,” says International MBA alumna Sindy Petoia. “We integrated the latest developments in the field of augmented reality and turned cooking into something easy and fun.” In her opinion, “the smart countertop is a real, feasible prototype that could rescue the tradition of cooking.”

After taking part in Imagine IoT, Sindy has made up her mind. She wants to devote herself to the Internet of Things.

TEAM 4: Improving Sleep Quality

Mattress manufacturer and distributer Dormity.com challenged its team to design a smart mattress that could gather information on people while they are sleeping in order to help improve sleep quality and, ultimately, quality of life.

Eduardo Pardo, alumnus of the Commercial and Sales Management Programme, participated in this project. Eduardo’s team developed sensors for the mattresses and the bedroom that measure humidity, temperature and breathing. “We saw that we could orient the sale of the product towards selling a service, paying for rest,” said Eduardo. “What’s more, we considered the possibility that users could share information related to their sleep on social media, and in this way promote healthier habits.”

For Eduardo, the project symbolises the change in business models that is being ushered in by the IoT. “This change provides companies with more information about customers and contexts, which will lead to higher levels of customer loyalty,” Eduardo predicts.

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  •     With my current experience in the field of business and technology solutions at Capgemini  I wish to expand my knowledge in the area of business consulting and turn my focus towards strategic business development and management  as my overall career goal is to pursue a profession as a consultant in an international environment    With EADA  I see the opportunity to stand out in today   s fiercely competitive marketplace through practical methodologies  applied case studies and the adhering leadership development programme  but certainly also through the name of the educational institution          Maximilian is a world citizen  from Germany  he had studied in the Netherlands and Hungary   and has spent a year living and working in South East Asia  Australia and New Zeland  With a strong focus in technology  innovation and consulting  he has experience in Capgemini as well as smaller companies   We can t wait to see him around campus this week
  •               A warm welcome to the International Master class of 2020-21 with participants from more than 50 nationalities  The 5 kick-off presentations -1 for each programme- took place yesterday in the Barcelona City Centre Campus        EADA Dean Jordi Diaz praised the students for challenging themselves to undertake their master s in today s uncertain times   Strategy is not what you say  but what you do         Jaume Bonet  Master in Finance Director  quoted Jamie Dimon  CEO of J  P  Morgan   There is a book being written on each of you   As Bonet told new participants   this year is not about education  it is about transformation  It is in your hands to write a successful chapter         Welcome to the EADA Community       EADAInternationalMasters  EADAImmersiveLearning  wherebusinesspeoplegrow   WeAreEADA  WeCareEADA  EADABarcelona  MuchBetterWithEADA  KickcoffMasters  EADACommunity
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  •     I would like to make an impact in everything I do  Our world has seen inventions enough for three generations but not found a proper way to use them in day to day life  I would also like to make industries in my community green eco-friendly industries  The concept of recycling has been in my mind for a long time  We only focus on creating a product and sometimes on its impact on the environment but we do not consider the resources that are used to make them       Rokesh is an Aerospace Engineer from India  Keen Yoga enthusiast  he has won various prizes at state level for back bending and balancing  He is looking forward to meeting fellow EADA students who share his passion for sustainability    We can t wait to welcome him on campus in the fall      eadamasters  wherebusinesspeoplegrow
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  • Our International Master in Management at EADA has moved up 9 places to  32 in the world by the Financial Times Ranking 2020     In addition  EADA has also achieved 98  in Employability  Career Service and Aims Achieved and  1 in  Marketing teaching   4 in  CorporateStrategy  10 in  GeneralManagement  We would like to congratulate the whole team and in particular James Haigh  Jordi Diaz and Nigel Hyges  who have been the directors of the Master in Management during different stages from the beginning of the programme   Many thanks to our great team of admissions  faculty  careers and alumni     weareeada  financialtimesranking
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