Tell us a bit about your background.
I am a French International Operational Marketing Executive working in the Luxury Industry. I have an international background having studied and worked in Russia, Belgium, Spain, Mexico and now in France, Paris.
Almost 2 years ago now, I joined Puig, a family-owned fashion and fragrance business based in Barcelona with a unique portfolio of brands such as Carolina Herrera, Jean Paul Gaultier, Christian Louboutin, Nina Ricci and Paco Rabanne.
What are you most passionate about in business and marketing?
I have always been curious to understand how we can make a positive impact in business. In the luxury industry, it is all about creating, delivering and sustaining the best value for consumers. The business of luxury, especially the beauty sector, is evolving. New players such as the “Indie brands” are trying to challenge the big player’s hegemony as Dior, Chanel or L’Oréal try to reinvent themselves to keep growing. What has also changed today is how millennials and generation Zs consume luxury goods, forcing brands to change and adapt their products and services to match consumer expectations. These new generations are looking for more engagement from brands on areas like sustainability, inclusivity, transparency and are 100% digital native.
All of these challenges are fascinating and EADA offers its participants the strategic thinking to be able to understand business challenges in a wide variety of industries and markets.
What would be a typical working day for you?
Every day is different and that is why I love my current position. There are always new projects to manage, new decisions to make, it is a company where we are constantly challenging ourselves to do better. I work in a multicultural environment at paco rabanne and I have the chance to contribute to brand strategy and its implementation within several markets, specifically in The Americas, Spain, Italy, Eastern Europe and Africa. It is about developing and sustaining a GLOCAL strategy, think global and act local.
How did you find your position at Paco Rabanne?
After finishing the MBA exchange program in Mexico, I originally entered the company as brand manager assistant at paco rabanne for the French market.
I had the chance afterwards to join global Paco Rabanne fragrances as international operative marketing executive, which is still my current position today.
There are many ways to enter in this industry. Be curious to find out more, always try to be in touch with the latest news via social media. Keep an eye on jobs openings on LinkedIn for example or visit company’s websites. Actively follow companies you are interested to join on Facebook, Instagram and Twitter
How did your EADA experience prepare you for a career as a marketing manager?
EADA gave me the knowledge and aptitudes to think and act as a young professional. It was a continuous process from day one, helping me to think differently. It gave me the tools for specific conceptual frameworks.
The complex business cases we studied in marketing and management gave me an agile approach to everyday challenges. A definite added value were the modules at our residential training center in Collbato. Through physical, emotional and ethical challenges, we improved our hard and soft skills, preparing ourselves to become future leaders. I believe that nowadays these skills are vital to make the right decisions, manage people and react properly in business environments.
What aspects of the Master in Marketing would you highlight?
Having classmates from across the globe is a true advantage of the school. With over 50 different nationalities, EADA helps its students to develop a wider mindset through collaboration with participants from all over the world.
On top of that, having teachers with strong and inspiring careers is an important element. They are able to explain the theories and bring alive specific examples from their own experience of how to adapt and implement them in real business situations.
EADA was also more than just a master. I developed a strong network and made friends from all over the world who I continue to have a strong connection with.
What was the highlight of your experience as an exchange student in EGADE, Mexico?
I was really keen to start a new journey in Mexico in a top 3 business school in Latin America on an MBA program with older participants with strong backgrounds of entrepreneurship and it was a truly enriching experience. It was a great complementary experience to Barcelona, I was able to capitalize and put into practice my learnings from the Master in Marketing and improve my knowledge in a different and stimulating environment.
What advice would you give to Master in Marketing participants looking to work in luxury brands?
At EADA there is a strong Alumni community, so I would advise getting in touch with professionals that have also studied in EADA, it might be a first step to get a foot in the industry. It is important to link all the dots and touchpoints to enter somehow if you are really interested.