According to Stephanie Hoyle, graduate of the International MBA 2017, “innovation and technology are the main tools to boost a business and generate social impact at scale.” Former Marketing Director at PedidosYa, she recently moved to Grupo Auna, which is currently the only company in Peru investing in the development of health tech. Her purpose is to help improve access to health and education in Latin America.
In your opinion, what is a professional or a manager with a purpose?
In my opinion, a manager with a purpose is someone who focuses on the objectives of their team members and searches for the way to align this achievement of personal objectives with the company’s core objectives.
What can professionals do to align a company’s purpose with the common good?
I think it is essential that a leader defines the objectives of the company by breaking them down into smaller goals so that the whole company understands a tangible way of achieving them and feels involved in that achievement.
How would you define an organisation with a purpose?
I believe a purpose-driven company focuses not only on achieving its main goals and making a profit but also on giving back to society and leaving a positive footprint.
What is your purpose?
My purpose is to give back to society. I like to think that if I had been born in a different place or situation, that there would be someone in a better position than me who would try to improve my situation or offer me the opportunities that I wasn’t lucky enough to have.
What are your main achievements in contributing to a better world through innovation, sustainability and leadership?
It is important to define three things: the first one is people and attracting this talent to the company, the second one is defining the processes we need in order to be agile and to achieve our objectives and the third one is to define a profit model which guarantees that we are giving back to society and we are truly faithful to our purpose. I have already recruited the right talent for the company and we are currently in the middle of building the processes to be agile. We have also defined the profit model in order to be a purposeful company. However, it is a constant fight to maintain the balance between purpose and profit because our stakeholders put a lot of pressure on us to be profit-driven and forget our purpose, which is the most important.
What can we do here at EADA to help change and make a better world?
You are already doing it! EADA changes your mindset and challenges you to think outside of the box. It also makes you question many things and awakens the curiosity we have as children. EADA makes you see how you can play a meaningful role in changing the world or your country through small actions. If you keep training people from Peru and from other parts of Latin America, this transition to a more equal world, where health and education are available for all, will be easier and will fast become a reality.
How would you define sustainable and responsible leadership?
A sustainable and responsible leader is someone who cares for their team members and has the specific role of making them discover what they want to achieve: their purpose in life. This leader also needs to understand their own purpose in life and match it with the company’s objectives so that others can achieve their goals in the same way.
What are the main current social, economic and environmental challenges that organisations need to address urgently?In my opinion, there are four main issues; the first one is access to health which needs to be democratised especially for people from lower socioeconomic backgrounds. The second one is access to education; the state school and university systems in Latin America need improvement as currently more than 50% of children from lower-middle class families do not complete high school. The third one is female empowerment; women in Peru and from all over Latin America need to be feel more empowered because they have the power to change their children’s lives through education. The final issue of global warming is also very important as we need to show more responsibility towards the planet.
What is your next challenge in terms of purpose?For me, it is about staying true to my purpose of giving back to society. I want to focus on maintaining this balance between helping the company to achieve profit but without forgetting our greatest purpose which is to give back to society. To do this, I think it is important to encourage people to focus on two core issues: the first one is to remember that if we believe in something, it will happen so it is important to focus on being patient. The second challenge is related to the way we treat people; if you help people to discover their purpose, they will become better than they could ever imagine.
Where do you see yourself in 5 years’ time?I see myself working in education. I believe that teaching is an amazing skill which holds a great responsibility. When you teach, you spread knowledge and you spark people’s curiosity, which is something iconic from when we were children. I also think that teachers help people find out their purpose and their motivation that leads to this mindset of continuous learning and reinventing yourself, which is important if we want to bring about change in global issues such as health, education, female empowerment or global warming.