Every year, students of the International Master in Hospitality and Tourism Management participate in the Marketing Challenge to apply what they have learnt to a real consulting project.
This year, EADA participants collaborated with the Avenida Palace Hotel Barcelona to position the hotel as a venue for Catering events for local and national clients. The Avenida Palace Hotel is an independant historic monument hotel with a rich hospitality heritage and is family owned and managed.
The project was presented to the students onJanuary 10 by EADA Professor Rosemary Trigg and Director of Sales & Marketing of The Avenida Palace Hotel Berta Sauret. Students were challenged to prepare a marketing plan to develop and position a successful catering business for the unique event spaces of the Avenida Palace Hotel.
For the next week, 11 students worked in groups to analyse the Avenida Palace Hotel, combining the knowledge and skills gained from the marketing courses and the unique strengths of eac group member. On January 17, the groups presented their Marketing Plans to a jury composed of: the programme director, EADA professors and a representative from The Avenida Palace Hotel.
The Marketing Plans included strategies introduced in class focused on analysis and strategy:
- 7P’s in the Marketing Mix
The jury evaluated the presentations and the Marketing Plans, congratulating them on the quality of the proposals.