The EADA Experience
Student life at EADA Business School
Professor David Roman: “Google is the online Big Brother”
In March 2018, the Cambridge Analytica scandal broke in the news. The British consultancy firm had obtained Facebook personal data of around 3 million people which had then been used for electoral purposes in the 2017 US Presidential elections, in...
Read more
Design Thinking in Sustainable Business & Innovation
Participants in the EADA International Master in Sustainable Business & Innovation Valentina Quiroga (Bolivia), Teresa Vaz (Portugal) and José Ramón Benítez (Puerto Rico) based their final project on a real business proposal. The challenge lay in bringing to market the innovative...
Read more
How to succeed in a VUCA world
More than half a million hours of video is uploaded to YouTube on a daily basis which, if you dedicated your life to watching them all and slept very little, would take around 90 years. This is the world we...
Read more
Singapore, a trip to the future and innovation technology
As a participant of the International MBA Bilingual programme, I had the opportunity to experience a week in Singapore during the Path of Development week with the specialisation module Global Innovation Management—and I profess, it was a trip to the...
Read more
Are you mastering your non-market strategy?
Federica Massa-Saluzzo- Assistant Professor at EADA Business School The Latins used the proverb “Homo faber fortunae suae”. That is, men are responsible for their fate. While I certainly respect the ancient culture of the Latin people,...
Read more
Zero Waste
During the International Week, full-time master’s participants at EADA take part in electives focused on sustainability and responsible management. One of the electives this year was dedicated to the “Zero Waste” movement, presented by International Master in Marketing alumna Marta...
Read more
EADA´s Unique Leadership Development Programme
EADA's outdoor training facilities in the Residential Training Campus. Every organisation relies heavily on teamwork to achieve its goals, and EADA Business School’s full time Master and MBA programmes put a special emphasis on developing the leadership skills to succeed...
Read more
EADA achieves second place at The Negotiation Challenge
From left to right: Agustín Mestre, Tatiana Gottlib & Sigthor Jonsson International MBA class of 2018 EADA’s International MBA participants are among the world’s best negotiators. The World Championship in Negotiation –the final round of the latest 2018...
Read more
Growth Hacking: The Age of Rapid Experimentation
Peter van Sabben- Co-founder Growth Tribe, explains the importance of Growth Hacking in today´s business marketing strategies. Growth hacking is the skill of the future. It is most commonly linked to startups, digital marketing, data and...
Read more
EADA´s International MBA Paths of Development
As a generalist degree, the core of the MBA programme provides a broad overview of all key functional areas related to the management of organisations and people.Upon the completion of this core introduction, participants have the chance to delve deeper...
Read more